"We set up a simple campaign on Google with a test budget to monitor how the impact of our new lead tracking method. Within six to eight weeks, the results spoke for themselves and many of our leads were converted. This may sound standard for other businesses, but it’s ground-breaking for [Nykredit]. We secured a budget to integrate this process for the rest of the year, allowing us to run our marketing campaigns in a whole new way."
"Like so many modern organizations, our success hinges on being able to maximize visibility, enable faster turnaround times, and minimize duplication and waste."
"Site is zipping along and weekend performance #'s look great. We are already almost at 1k orders for GSC direct. This week will be our highest-revenue week since the extra-long fiscal week 1, for 2021!"
"We try to run every large project through A/B testing before we call it done to make sure it's actually helping."
"The video default was selling, but you always want to be testing."
"Optimizely has vastly improved the process by facilitating the test set-up, flexibility, analysis and reporting."
"There are no universal truths in marketing. The only way we can really figure out what works is through A/B testing."
"Optimizely has helped me achieve a 5X reduction in paid customer acquisition for my clients."
"Optimizely removed every roadblock to landing page testing and allows us to quickly make user-driven decisions."
"We're in a world now where you can't wait a whole day to get your data. This has been a huge boon for the growth of our business."
"Testing is a way of life for us. We're increasing our testing resources, and building testing into our long-term, strategic plans."
“It would've been easy to say, ‘Let's just make the thumbnails dark so people have to click on them to see what the video is about.’ But we don't want to trick people into clicking, even though the data said this may perform a little bit better. That’s not what we’re after as a brand.”
"The combination of Optimizely and Moat allowed us to quickly launch and iterate on ideas, with the ability to have shorter development cycles. It also helped us get a full picture of the website performance and user behavior."
"We have been working with Goldbach Interactive since 2013 in the fields of SEM and display, because of our strong relationship, it seemed like a good idea to work with them on conversion optimization."
"Personalization is a key strategy in the future of B2B marketing. The benefits are numerous, including increased engagement and conversions, more efficient communication, and enhanced loyalty."