"I thought, ‘What would happen if we did the same effect when a user on a desktop hovers over a video still on our website."
"Missguided has an entrepreneurial approach and isn’t afraid to experiment with new ideas and offerings to drive the business forward. Working with Optimizely gives us enormous insights into our customers’ needs, desires and behaviours and allows us to adapt and evolve our approach fast to reap the commercial rewards."
"It has been a game-changer for us centralising our architecture around the Optimizely CMS platform. It helped the organisation to focus on work that really matters rather than managing complex technology architectures. Now we can better analyse visitor data, generate insights and improve our future and current digital initiatives to …
"We try to run every large project through A/B testing before we call it done to make sure it's actually helping."
"The video default was selling, but you always want to be testing."
"Optimizely has vastly improved the process by facilitating the test set-up, flexibility, analysis and reporting."
"There are no universal truths in marketing. The only way we can really figure out what works is through A/B testing."
"Optimizely has helped me achieve a 5X reduction in paid customer acquisition for my clients."
"Optimizely removed every roadblock to landing page testing and allows us to quickly make user-driven decisions."
"We're in a world now where you can't wait a whole day to get your data. This has been a huge boon for the growth of our business."
"Testing is a way of life for us. We're increasing our testing resources, and building testing into our long-term, strategic plans."
“It would've been easy to say, ‘Let's just make the thumbnails dark so people have to click on them to see what the video is about.’ But we don't want to trick people into clicking, even though the data said this may perform a little bit better. That’s not what …
"The combination of Optimizely and Moat allowed us to quickly launch and iterate on ideas, with the ability to have shorter development cycles. It also helped us get a full picture of the website performance and user behavior."
"We have been working with Goldbach Interactive since 2013 in the fields of SEM and display, because of our strong relationship, it seemed like a good idea to work with them on conversion optimization."
"Personalization is a key strategy in the future of B2B marketing. The benefits are numerous, including increased engagement and conversions, more efficient communication, and enhanced loyalty."
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