290 Optimizely Testimonials

“Experiments help us make our products and our user journeys better, based on being able to provide the most friction-free experience for our users. That would be very hard to do just based on intuition. We can get a lot of customer feedback, we can get a lot of qualitative feedback, and we can put in our best thinking. At the end of the day, we need to actually understand how the different changes affect our users in each step of the way. And experimentation is how we get there.”

"I think the key thing about being on Optimizely is I don't have to worry about down time. That's nice."

“Despite no impact on conversion being achieved for the four-letter test, the three-letter test confirmed the initial hypothesis and resulted in 18.1% lift in orders for visitors arriving via Facebook ads. Facebook represents the largest acquisition source for Lost My Name and clearly demonstrates the value that optimization brings to the business.”

“One of the biggest reasons we chose Optimizely was the ability to combine CMS and commerce. It allowed us to create dynamic, personalized experiences while maintaining a high level of control over our content strategy.”

"It's never something that we view as something that holds us back from anything. It just raises the bar in terms of the level of quality and the standard that we hold ourselves to."

"All the companies [that we serve] are based on the same back-end. They share the same core system, the same supporting applications, and are now all on Optimizely, which is a huge enabler in order to drive out the economies of scale in our development."

"We call it the big mothership website... it gave you a chance to cross-sell. If someone wanted to go racing, you’re not pushing them down one way—now they have different options."

"We wanted to make a statement with our change of mindset. We wanted to onboard the best available tool for experimentation, which will allow us to push the boundaries of what's possible."

"We are able to calculate backwards the additional revenue we generated by running A test. And this is my first real metric, which I use to showcase the value of the experimentation programme."

"It was really fantastic to see how the product was then worked and embraced by the colleagues because they could see these activities and engage with it. It made it so much more enjoyable for everyone."

"Layercake has been instrumental in getting JAX to where we are today. The team was always professional and responsive, ready to go above and beyond whenever required. We are thrilled with the outcome of the upgrade and look forward to continuing our partnership with Layercake to enhance our digital offering into the future."

"At the end of it, it’s about that cooperation, that trust between the companies and the potential impact."

"Most changes to the front end of the customer experience have been based on data and increasingly less on gut feeling or the sort of hippo as you call them."

"Experimentation is still new on the operations side, but with tools like Optimizely, it's easier to integrate it into the product process. On the product side, data is a hundred percent essential. We recently hired a designer who's brilliant with data, and we're constantly debating it—exactly the kind of person we need."