290 Optimizely Testimonials

"Optimizely’s CMS works fluently from a content creator point of view. It is easy and intuitive to navigate and create content. Also, the ‘shared’ content folder makes its very easy to reuse content."

"Since incorporating Episerver [now Optimizely] B2B Commerce Cloud, we’ve been able to create a customized and personalized experience for everyone coming to our B2B site."

"Some ecommerce platforms are basic web entry. We wanted to go beyond the order. We wanted our site to be a growth engine, a revenue driver for the company. Episerver is driving unparalleled business value."

“One of the biggest reasons we chose Optimizely was the ability to combine CMS and commerce. It allowed us to create dynamic, personalized experiences while maintaining a high level of control over our content strategy.”

"It's never something that we view as something that holds us back from anything. It just raises the bar in terms of the level of quality and the standard that we hold ourselves to."

"All the companies [that we serve] are based on the same back-end. They share the same core system, the same supporting applications, and are now all on Optimizely, which is a huge enabler in order to drive out the economies of scale in our development."

"We call it the big mothership website... it gave you a chance to cross-sell. If someone wanted to go racing, you’re not pushing them down one way—now they have different options."

"We wanted to make a statement with our change of mindset. We wanted to onboard the best available tool for experimentation, which will allow us to push the boundaries of what's possible."

"We are able to calculate backwards the additional revenue we generated by running A test. And this is my first real metric, which I use to showcase the value of the experimentation programme."

"It was really fantastic to see how the product was then worked and embraced by the colleagues because they could see these activities and engage with it. It made it so much more enjoyable for everyone."

"Layercake has been instrumental in getting JAX to where we are today. The team was always professional and responsive, ready to go above and beyond whenever required. We are thrilled with the outcome of the upgrade and look forward to continuing our partnership with Layercake to enhance our digital offering into the future."

"At the end of it, it’s about that cooperation, that trust between the companies and the potential impact."

"Most changes to the front end of the customer experience have been based on data and increasingly less on gut feeling or the sort of hippo as you call them."

"Experimentation is still new on the operations side, but with tools like Optimizely, it's easier to integrate it into the product process. On the product side, data is a hundred percent essential. We recently hired a designer who's brilliant with data, and we're constantly debating it—exactly the kind of person we need."