“Of the 14 tests we have run so far on Soulmates, seven have been successful, three have been negative, and four have been inconclusive, in that the differences did not generate big enough changes to reach statistical significance. To know what doesn’t work has been just as informative as to …
"We had a hypothesis that moving the credits checkout process above the fold would increase conversions on that page. A significant number of people are visiting Creative Market via a 13 laptop or smaller desktop device and on these smaller devices, a user is forced to scroll before they can …
"Our customers were comparing us to the big box stores, expecting a high level of functionality for the ordering and delivery of our products and services. We needed to partner with an eCommerce provider that we trusted and was technologically savvy."
“One of the biggest reasons we chose Optimizely was the ability to combine CMS and commerce. It allowed us to create dynamic, personalized experiences while maintaining a high level of control over our content strategy.”
"It's never something that we view as something that holds us back from anything. It just raises the bar in terms of the level of quality and the standard that we hold ourselves to."
"All the companies [that we serve] are based on the same back-end. They share the same core system, the same supporting applications, and are now all on Optimizely, which is a huge enabler in order to drive out the economies of scale in our development."
"We call it the big mothership website... it gave you a chance to cross-sell. If someone wanted to go racing, you’re not pushing them down one way—now they have different options."
"We wanted to make a statement with our change of mindset. We wanted to onboard the best available tool for experimentation, which will allow us to push the boundaries of what's possible."
"We are able to calculate backwards the additional revenue we generated by running A test. And this is my first real metric, which I use to showcase the value of the experimentation programme."
"It was really fantastic to see how the product was then worked and embraced by the colleagues because they could see these activities and engage with it. It made it so much more enjoyable for everyone."
"Layercake has been instrumental in getting JAX to where we are today. The team was always professional and responsive, ready to go above and beyond whenever required. We are thrilled with the outcome of the upgrade and look forward to continuing our partnership with Layercake to enhance our digital offering …
"At the end of it, it’s about that cooperation, that trust between the companies and the potential impact."
"Most changes to the front end of the customer experience have been based on data and increasingly less on gut feeling or the sort of hippo as you call them."
"Experimentation is still new on the operations side, but with tools like Optimizely, it's easier to integrate it into the product process. On the product side, data is a hundred percent essential. We recently hired a designer who's brilliant with data, and we're constantly debating it—exactly the kind of person …
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