“One of the biggest reasons we chose Optimizely was the ability to combine CMS and commerce. It allowed us to create dynamic, personalized experiences while maintaining a high level of control over our content strategy.”
"We could go in [Optimizely] and set up the personalized experiences in 30 minutes. In the final weeks of the campaign, there’s a huge difference between something being live on Tuesday morning and Thursday night."
"The goal with A/B testing is to completely integrate it into our processes so that editors are able to test without any additional effort. I think soon there won't be any big sites that can be successful without A/B testing."
"Optimizely is more than just a CMS—it’s a digital experience platform. It’s the foundational building block that allows us to deliver exceptional digital experiences."
We have seen our web traffic increase significantly. Our financial advisors have also received positive feedback from clients, with one stating, 'This is the best site in the industry.' This acknowledgment is a testament to how well the new site has been perceived within our industry.
"With Optimizely we were the first company in our industry to build a [translation] connector. There’s pretty substantial savings to be had. It takes away headache, it gets rid of manual processes and ultimately makes translations significantly more scalable. It allows them [Coloplast] to get to market faster."
"We started to do these exercises understanding how do we become more a welcoming place for all the designers and retailers. We are not just a B2B that sells furniture, but through them, we create a home atmosphere for their customers."
"We have one developer. So, having [these features], she doesn't have to be the one to set [them] up. That's been super helpful in terms of efficiency."
"We ran a test, testing out multifamily rentals messaging in our brand campaign, and it was an astounding success. So we immediately doubled up on that investment, and it is one of our largest revenue growth drivers now."
"Previously, creating a brief could take several hours or even days if a lot of research was involved. With Opal, this process is near-instantaneous.”
"We do look at Optimizely as a partner, and we are looking at additional products that help us serve our customer even better."
"Localization has always been a challenge how quickly we could just translate and reuse the same component which would've been quite a process in other worlds. I sat there dumbfounded how easy it was."
"Our previous CMS was limiting our ability to scale content efficiently, incorporate and expand our design and brand, and integrate seamlessly with our broader marketing and sales technology stack. “We relied on a legacy CMS that required extensive developer involvement, slowing down content creation and site updates. We needed a …
"Visual Builder has been incredibly useful. The ability to see the design of a page being built in real time on one screen saves a ton of time. Previously, we would have to save, preview in another tab, and then jump back and forth between the page builder and preview. …
"Customer service all across the board is the number one thing that’s really improved. Our time to talk to a customer and answer their questions—it's under an hour.”
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