290 Optimizely Testimonials

"Moving to Optimizely’s cloud functionality has been a game-changer for us. Deployments are easier, and if our internal systems are down, Optimizely is still up."

'With customers across the world, we knew that updating our digital presence with a platform for the future would secure our growth trajectory in the outdoor adventure market. With plans to further integrate our back-end with new ERP, PIM and other platforms, Optimizely’s open-API architecture made it an easy decision to cement Optimizely as the foundation for future digital success."

"With these instant, early results, we’re planning to scale the use of Optimizely company-wide."

"Without CMP, you’re looking at emails, teams' messages, notes and more. Using CMP is Hunter committing to the digital age and wanting to do it in a better way."

"From my perspective, Optimizely One has made things so much easier. For vendor management, I don't have to negotiate multiple contracts or find the best solution across different platforms. I don't have to struggle with custom coding to integrate various platforms. Also, having systems that can communicate seamlessly without having to learn another system really helps. I don't need to maintain separate passwords or have training for different platforms. My team can communicate with each other, whether it's the content team or the developer group, all in one place."

"Workflows in CMP make your life easy when you must manage work within a big marketing team. Optimizely CMP helps your team upscale their output. It’s a highly positive experience when it comes to Optimizely."

"Personalization at scale is the goal to enable data-driven experiences, automation of processes, data integrity and compliance, drive engagement and conversion, and create ‘always on’ marketing campaigns."

"We keep buying more modules from Optimizely because we see the benefit pretty quickly. The experimentation is a really interesting one because it gave us immediate returns from a fairly straightforward implementation effort."

"The Optimizely One platform allows us to create a really immersive experience for the customer using our commerce platform and CMS, then apply web experimentation to help us test those customer journeys quickly and effectively, and roll out that new customer experience."

"We needed to have better brand consistency which is easier said than done. Brand consistency and stringent brand governance is not an easy task to master for an entire organization. I think a lot of big companies struggle with that as well. With Optimizely's CMP, we’re now able to have a control mechanism on brand consistency, tone of voice, etc."

"Optimizely’s CMS works fluently from a content creator point of view. It is easy and intuitive to navigate and create content. Also, the ‘shared’ content folder makes its very easy to reuse content."

"Through experimentation and collaboration, we streamlined communication across teams, consolidating processes and eliminating unnecessary back-and-forth. This centralized approach has significantly boosted our testing velocity, enabling us to execute more tests per month and drive greater efficiency in our optimization efforts."

"Experimentation in general is about gaining insights and validating theories with data, removing gut feel. Optimizely, in particular, offers a unique level of customization and control, making it a flexible and feature-rich tool that's easy to use."

"Since we onboarded Optimizely the efficiency of the team has definitely increased. We have a lot of processes in place now and we collaborate with Optimizely’s Rapid Experimentation team a lot to help improve these processes so we can get tests out the door quicker. We noticed value straight away with Optimizely, mainly from being able to use the tool instantly and launching tests within the first month on onboarding. Velocity increased straight away meaning more winning tests and greater ROI."

"Optimizely is more than just a CMS—it’s a digital experience platform. It’s the foundational building block that allows us to deliver exceptional digital experiences."