"We want to rapidly prune out the ideas that will lower conversion. If we put something out in production that doesn’t seem to be working, we want to get rid of it quickly."

"Many teams come to us with ideas that either are something they’re stuck on, or a small change they want to make. We take a step back and look at the big picture, help them to unpack the problem and design a meaningful experiment."

“After addressing basic site improvements, A/B Testing becomes less of a broad stroke tactic and more focused on user level and behavioral conditions. You need to dig into your performance data and address specific needs of customer cohorts.”

"We needed a brand-new approach for 2021 to meet the needs of the customer. We know that over half of our enrolled students had attended an open day when considering their study options. Open Days were an opportunity to create a different experience for students looking to study at UniSA: …

"We knew Optimizely would be the best partner because they have the existing technology: All our existing customer data is stored in the Optimizely Data Platform, and so are all the channels we need."

"We produce a significant amount of content daily and needed a technology architecture that allowed us to perform this at scale across a network of 19 organisations including NRL, our Clubs and States."

"It has been a game-changer for us centralising our architecture around the Optimizely CMS platform. It helped the organisation to focus on work that really matters rather than managing complex technology architectures. Now we can better analyse visitor data, generate insights and improve our future and current digital initiatives to …

"I see a very good support from Optimizely. I would really have to applaud Optimizely for the support. It's very valuable that we have someone to hold our hands when we implement a new tool like this."

“Despite no impact on conversion being achieved for the four-letter test, the three-letter test confirmed the initial hypothesis and resulted in 18.1% lift in orders for visitors arriving via Facebook ads. Facebook represents the largest acquisition source for Lost My Name and clearly demonstrates the value that optimization brings to …

"Site is zipping along and weekend performance #'s look great. We are already almost at 1k orders for GSC direct. This week will be our highest-revenue week since the extra-long fiscal week 1, for 2021!"

"We want to publish everything covered by the principle of public access to official records. Requiring login to access information that should be in the public domain would serve no useful purpose."

"Niteco has been, and continues to be, a great partner, for the launch of our multiple direct to consumer e-commerce platforms across APAC & MEA. Their team’s expertise with Optimizely has been undeniably essential for our projects and they have gone above and beyond to support us with all other …

"Niteco is an Optimizely preferred vendor which has many experts in their management team and architect team. Niteco’s concept of having one person here and a team in Hanoi is cost effective. We have very transparent dialogues and we’ve built a lot of trust between us and Niteco."

"The new Episerver Foundation framework we switched to works good for us in terms of options, flexibility and ease of use and what also helped was that number of editors across the company already had experienced with the Episerver CMS (Optimizely Content Cloud). To have a successful digital estate, it …

"We think that e-commerce is sales driven and to have everybody on board, it must be more service-driven. So we can get all salespeople involved in the rollout of the portal in the sales team and also on the website."