"Although we are using a lot of Optimizely products, the main product is probably now the CMS and the Marketing Automation, but for example, with the CMS we have something like 30 integrations in our other systems. So it seems like a website, but we have managed to do a lot of integrations in some interesting products. For example, we can show how some solar power plants produce in real time."
"We're in a world now where you can't wait a whole day to get your data. This has been a huge boon for the growth of our business."
"At the end of it, it’s about that cooperation, that trust between the companies and the potential impact."
"We have created an online atmosphere that provides nearly the same experience as a physical store."
"We know that the user experience was a make-or-break factor for an online store with our ambitions. This ensures extremely good performance and gives us the security we need in reaching out to our customers."
"The analytics are available at once to me. Sometimes it's the first thing I look at in the morning."
"Delivering this consistent, cross-channel experience has been seamless. We simply create the segment, sync it over to Facebook and Google Ad Managers, and the ads run. I don't have to worry about it. It works with no manual adjustments and saves me a ton of time."
"When you're giving your customers the journey they're intending, they're more likely to engage. And more importantly, they're less likely to get annoyed by your emails. Now, we look at segmentation in a far more comprehensive way due to the technology and data capabilities that [Data Platform] provides."
"It would be remiss of me not to tell you how amazing the Whereoware team is! I work with a lot of agency partners, and the current team has been extraordinary during this heavy lift. Very knowledgeable, patient and giving this project their 110%."
"We are so grateful to have partnered with Whereoware on our website launch. It's heavily data-driven, with over a dozen complex integrations, and Whereoware successfully completed the project in just six months. Our Project Managers and Digital Strategists were AMAZING. We are so excited to continue our partnership and plan for our bright future."
"I think the beauty of these campaigns is that we've been able to build out and replicate these models throughout our various campaigns. It's been eye-opening to continue to watch the customer evolve within the lifecycle and hone in on the personalized shopping experience, which we feel is vital for all brands in this day and age and specifically to Strut This."
"The overall philosophy of Data Platform is fundamentally different than any solution I've used in the past. Its focus on the customer lifecycle and increasing lifetime value across channels is a perfect complement to Stio's churn prevention strategy."
"Data Platform gives us the ability to find the right people to message to. It's rare to find a platform that allows you to take a customer-centric view rather than a campaign-centric one. We do not have to deal with complex workflow diagrams or flowcharts for multi-touchpoint campaigns. With [Data Platform], we can understand the conversion and revenue impact of each touchpoint and put the customer, rather than the channel, first."
"Not only do our websites play a crucial role in driving visitors to our stores, they’re also excellent sources of customer insights. Insights from which our entire organisation can benefit."
"We want to focus on optimizing our mobile app and engage with our customers there, so their experience is optimized however they want to engage with us. We seek to give our customers the same excellent service and experience on mobile, as well as on the website. Optimizely Intelligence Cloud allows us to launch sophisticated experiments that are easy to create and manage for those with no technical background. This empowers not only my team, but is easy to understand for everyone, and creates a culture of experimentation for all of us."