"As much as you may think that you know your customer, the product and the impact new features would have, you are not always right. Optimizely helps us to understand what our customers really want."

"We try to dial in things like navigation, pricing, shipping options, and promos before the holiday season and then use Optimizely to launch season specific tests, like 'Order in the next X hours for guaranteed delivery by Christmas."

"With these instant, early results, we’re planning to scale the use of Optimizely company-wide."

"The analytics are available at once to me. Sometimes it's the first thing I look at in the morning."

"Delivering this consistent, cross-channel experience has been seamless. We simply create the segment, sync it over to Facebook and Google Ad Managers, and the ads run. I don't have to worry about it. It works with no manual adjustments and saves me a ton of time."

"When you're giving your customers the journey they're intending, they're more likely to engage. And more importantly, they're less likely to get annoyed by your emails. Now, we look at segmentation in a far more comprehensive way due to the technology and data capabilities that [Data Platform] provides."

"It would be remiss of me not to tell you how amazing the Whereoware team is! I work with a lot of agency partners, and the current team has been extraordinary during this heavy lift. Very knowledgeable, patient and giving this project their 110%."

"We are so grateful to have partnered with Whereoware on our website launch. It's heavily data-driven, with over a dozen complex integrations, and Whereoware successfully completed the project in just six months. Our Project Managers and Digital Strategists were AMAZING. We are so excited to continue our partnership and plan …

"I think the beauty of these campaigns is that we've been able to build out and replicate these models throughout our various campaigns. It's been eye-opening to continue to watch the customer evolve within the lifecycle and hone in on the personalized shopping experience, which we feel is vital for …

"The overall philosophy of Data Platform is fundamentally different than any solution I've used in the past. Its focus on the customer lifecycle and increasing lifetime value across channels is a perfect complement to Stio's churn prevention strategy."

"Data Platform gives us the ability to find the right people to message to. It's rare to find a platform that allows you to take a customer-centric view rather than a campaign-centric one. We do not have to deal with complex workflow diagrams or flowcharts for multi-touchpoint campaigns. With [Data …

"Not only do our websites play a crucial role in driving visitors to our stores, they’re also excellent sources of customer insights. Insights from which our entire organisation can benefit."

"We want to focus on optimizing our mobile app and engage with our customers there, so their experience is optimized however they want to engage with us. We seek to give our customers the same excellent service and experience on mobile, as well as on the website. Optimizely Intelligence Cloud …

“CoLearn is always on the lookout for ways to improve our platform for students, and since we’re able to run unlimited experiments with Optimizely Full Stack, the sky is the limit. The interface is so intuitive and easy to use, which enables us to test at the velocity we expect …

“Optimizely is a solution that’s powerful enough to enable and support such a huge transformation, but simple enough to be easily used by the whole team. Both the Optimizely and Fusion teams have helped make all this possible, and because of that, we have seen incredible outcomes at Greater Bank."