"Opticks has enabled us to monitor the health of the traffic sent by publishers in real time. Plus, it also has offered us a greater control to monitor and block unwanted traffic. The dashboard itself, and customizable reports work like cherry on top of the cake for our business operations."
“Before adopting Opticks we were completely blind regarding fraud metrics. We didn’t know the percentage of invalid traffic on our campaigns nor did we know the type of fraudulent traffic we were receiving. It was impossible to know if the CPA we were paying our sources was fair, as we had no granular visibility of traffic quality."

Anura is an ad fraud solution designed to improve your campaign performance by accurately exposing bots, malware, and human fraud in real-time. Anura’s solution mitigates ad fraud allowing advertisers to invest more resources towards growing their business. The Anura solution works to eliminate false positives by only marking visitors as fraudulent when it is 100% confident the visitor isn’t real. Benchmarked against validated conversion data, Anura is able to ensure the accuracy and thoroughness of the solution. Anura also offers the most detailed analytics dashboard to provide the proof of fraud. With a combination of machine learning and experienced engineers, Anura can detect even the most sophisticated fraud techniques in real-time.
ClickGUARD is a fully automated, powerful protection tool that enables businesses to run secure & effective pay-per-click campaigns. The software eliminates unwanted clicks on your PPC ads, cleans up your traffic, and saves your budget for your real audience.
TrafficGuard's comprehensive ad verification and fraud prevention has been recognised by App Growth Awards, Effective Mobile Marketing Awards, MarTech Breakthrough Awards, Future Digital Platinum Award as well as Australia Financial Review's Most Innovative. TrafficGuard detects, mitigates and reports on digital ad fraud before it hits your advertising budget. Sitting within the advertising journey, TrafficGuard analyses impressions, clicks, conversions and events to mitigate ad fraud at its earliest reliable detection. Their proactive approach keeps your performance data clean and helps you scale and optimise your advertising confidently.











