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"By using Opticks, PushGround can now safely commit to safeguarding their partner’s products, that makes the company stand out in the crowded push notification market as a trustworthy ally."
"As Premium Self Serve Platform, Pushground needs to carefully take care of the traffic quality we sell to our advertisers. We use Opticks to bring the cleanest traffic by detecting the fraudulent sources before it gets to our users."
Anura is an ad fraud solution designed to improve your campaign performance by accurately exposing bots, malware, and human fraud in real-time. Anura’s solution mitigates ad fraud allowing advertisers to invest more resources towards growing their business. The Anura solution works to eliminate false positives by only marking visitors as fraudulent when it is 100% confident the visitor isn’t real. Benchmarked against validated conversion data, Anura is able to ensure the accuracy and thoroughness of the solution. Anura also offers the most detailed analytics dashboard to provide the proof of fraud. With a combination of machine learning and experienced engineers, Anura can detect even the most sophisticated fraud techniques in real-time.
Kochava is the leading mobile data attribution platform and host of the largest independent mobile data marketplace, the Kochava Collective. The company provides secure, real-time data solutions to help customers establish identity, define and activate audiences, and measure and optimize all aspects of their marketing. Serving 10 of the top 10 largest apps in the world, Kochava dominates the top of the market. They provide enterprise brands with a consolidated Unified Audience Platform including data management and onboarding, cross-device configurable attribution, analytics, engagement, industry-leading fraud protection, and data enrichment. Their Free App Analytics solution offers a good entry point for new or emerging companies to get started with attribution and analytics.
TrafficGuard's comprehensive ad verification and fraud prevention has been recognised by App Growth Awards, Effective Mobile Marketing Awards, MarTech Breakthrough Awards, Future Digital Platinum Award as well as Australia Financial Review's Most Innovative. TrafficGuard detects, mitigates and reports on digital ad fraud before it hits your advertising budget. Sitting within the advertising journey, TrafficGuard analyses impressions, clicks, conversions and events to mitigate ad fraud at its earliest reliable detection. Their proactive approach keeps your performance data clean and helps you scale and optimise your advertising confidently.
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