"You try something because your gut tells you to, but then you evaluate and look at the data, and see if that is really working or not."
"OpenTable is easily the lowest cost way to drive diners into your restaurant. For those who leave OpenTable hoping for a better marketing spend, how many $60 per plate diners are they willing to give up to save the $1 cover fee? I just don’t get it."
“With OpenTable's marketing solutions, we can try new things to meet our needs and see what works best for our restaurants.”
"There’s no doubt the OpenTable marketing engine works for me. They're like a wingman that helps me drive that cover count up."
"We make our promotional decisions through GuestCenter. We can see if a lot of people book the same day for dinner. Or book last minute reservations. We then know when to run our campaigns."
“With Venga and OpenTable together, it just works to know people before they walk in the door, who is in your restaurant and what you need to do to provide them the best experience. Knowing that information from the start sets the course for the entire meal.”
"We really noticed a change in our revenue immediately and also in the spirits of our bartenders."
"OpenTable drives new diners to our restaurants, including travelers and diners looking for last minute reservations. It's our only marketing expense because it delivers a guaranteed ROI."
"We’ve really enjoyed the higher level of control, and we’ve definitely seen an increase in reservations from the way that we tweaked our settings."
"OpenTable’s Private Dining program is very organized—it makes managing leads so easy."
"If a guest wants to change a time or party size, I can jump in and modify a reservation without having to go across the room."
"What attracted us to Custom Promotions was that the marketing tool will do all the work, and we don't have to worry about making a post on Facebook or Instagram. Most of our guests come from the OpenTable app, so why not keep the marketing within that same portal."