OpenTable, part of Booking Holdings, Inc. (NASDAQ:BKNG), is the world's leading provider of online restaurant reservations, seating more than 26 million diners per month via online reservations across more than 47,000 restaurants. The OpenTable network connects restaurants and diners, helping diners discover and book the perfect table and helping restaurants deliver personalized hospitality to keep guests coming back. The OpenTable service enables diners to see which restaurants have available tables, select a restaurant based on verified diner reviews, view menus, easily book a reservation, and other helpful information.
"You try something because your gut tells you to, but then you evaluate and look at the data, and see if that is really working or not."
"We really noticed a change in our revenue immediately and also in the spirits of our bartenders."
"OpenTable is easily the lowest cost way to drive diners into your restaurant. For those who leave OpenTable hoping for a better marketing spend, how many $60 per plate diners are they willing to give up to save the $1 cover fee? I just don’t get it."
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