OpenTable, part of Booking Holdings, Inc. (NASDAQ:BKNG), is the world's leading provider of online restaurant reservations, seating more than 26 million diners per month via online reservations across more than 47,000 restaurants. The OpenTable network connects restaurants and diners, helping diners discover and book the perfect table and helping restaurants deliver personalized hospitality to keep guests coming back. The OpenTable service enables diners to see which restaurants have available tables, select a restaurant based on verified diner reviews, view menus, easily book a reservation, and other helpful information.
"You try something because your gut tells you to, but then you evaluate and look at the data, and see if that is really working or not."
"There’s no doubt the OpenTable marketing engine works for me. They're like a wingman that helps me drive that cover count up."
"We really noticed a change in our revenue immediately and also in the spirits of our bartenders."
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