"Every step is a barrier to a sale. If I can message a prospective customer and get their name and email address, I don’t have to worry if they’re going to fill out a form. If I can get their phone number and set up a time for a followup phone call, I don’t have to worry if they’re going to call me. So if I can get that information through the chat, it’s great!"
"Olark has been our greatest tool to connect directly with our customers. We're hearing their thoughts, feedback, and feelings in real time. This gives us the best chance to take care of our customers and any concerns in a timely manner."
"A lot of the questions that come in ask for quotes on certain jobs, and it is here that we can have a direct impact on a sale as we walk a customer through our site. We also remind them of FAQ sections, which we update a lot because of brand new questions."
"Olark has helped us refine our web presence, especially over time. We had metrics of where people were going on our website, but not whether the information was the right information for them."