“Have an honest discussion with yourselves and really think about, how you are differentiating yourself from your regional competition. I think the solution for that differentiation often lies in making the organization more accessible and helping consumers make that decision.”

“The fast-track process increases timely access and boosts patient satisfaction. It also limits the total cost of care, since we’re saving them an ER visit—that’s where many of these patients would end up if we didn’t make special efforts to accommodate their requests.”