"Thanks to close cooperation with Mindbox in developing and deploying a mature email marketing strategy, we can now send out narrowly segmented communications and avoid spamming our customers by limiting the number of emails they receive. We now have unlimited opportunities when it comes to segmenting our customer base and …

"Personalised multichannel communication with customers is probably the most effective advertising channel in terms of ROI. But when you have automated campaigns numbering in the dozens and they all use multiple channels and technologies, you start running into difficulties. You have to track the effectiveness of each campaign and every …