"Thanks to close cooperation with Mindbox in developing and deploying a mature email marketing strategy, we can now send out narrowly segmented communications and avoid spamming our customers by limiting the number of emails they receive. We now have unlimited opportunities when it comes to segmenting our customer base and …

"We didn’t set specific goals at that time. It was clear to us that we needed to launch campaigns because if we didn’t, customers wouldn’t return. It became clear that we needed to make product recommendations on the website and in emails as a sure way to increase sales. Our …