“Using Lotame’s Audience Optimizer tool, we were able to expand the reach of our valuable first-party data and deliver targeted messaging at scale, without sacrificing the precision of our advertising. Optimizer’s modeling gave us confidence that we were reaching our entire target audience.”

"Lotame has been an active partner of Visto’s with their ability to build integrated API’s to ingest, model and apply audience data between our platforms. Working closely with Lotame’s team and API stack, has helped us offer critical programmatic capabilities such as dynamic cross-product audience targeting and real-time audience reach …