“Lotame’s DMP has helped us to provide rich audience insights to our clients, understanding how users engage with media and content, and how audience profiles change from one brand or product to the next. We have made better use of data to inform campaign strategy and activation, and continue to …

“From the Lotame data management platform, including Lotame Insights, we were able to easily identify the valuable “auto-intender segment” and tailor our weather product messaging to keep those members engaged and deliver new ad products targeted specifically to them.”