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Lotame is the universal cross-device data management platform that is humanizing the consumer decision journey by empowering enterprises to deliver more relevant content, products, and services. Through the Lotame platform, brands, agencies, and publishers can learn more about their most valuable audiences, find prospects that look and act exactly like them, and then execute on targeted ad campaigns and content strategies. Lotame unifies and enriches the world’s data to provide clients with a more meaningful relationship with their customers, increasing commerce and brand loyalty.
"The parent-child account setup in Lotame’s platform means no more data silos for our publisher consortium, whilst maintaining data ownership, security & transparency to each contributor. Additionally using Lotame’s APIs …
"The solutions provided by Lotame allowed us to offer our advertisers and execute for them targeted and personalized campaigns on our platforms, thus creating more value, impact."
“Given Lotame’s reputation in the industry, we turned to them in hopes of further increasing clickthrough rates and decreasing cost per conversion for our clients. By deploying Audience Optimizer, we’ve …
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