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Lotame is the universal cross-device data management platform that is humanizing the consumer decision journey by empowering enterprises to deliver more relevant content, products, and services. Through the Lotame platform, brands, agencies, and publishers can learn more about their most valuable audiences, find prospects that look and act exactly like them, and then execute on targeted ad campaigns and content strategies. Lotame unifies and enriches the world’s data to provide clients with a more meaningful relationship with their customers, increasing commerce and brand loyalty.
“Lotame’s DMP has helped us to provide rich audience insights to our clients, understanding how users engage with media and content, and how audience profiles change from one brand or …
“Working with MediaCrossing, we’ve been able to transition into a truly programmatic organization. With Lotame data as fuel, we’re able to efficiently leverage our local budgets in very large markets …
“From the Lotame data management platform, including Lotame Insights, we were able to easily identify the valuable “auto-intender segment” and tailor our weather product messaging to keep those members engaged …
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