Lotame Testimonials

“Lotame’s DMP has helped us to provide rich audience insights to our clients, understanding how users engage with media and content, and how audience profiles change from one brand or product to the next. We have made better use of data to inform campaign strategy and activation, and continue to optimise campaigns using analytics derived from the DMP. We’re very happy with the work we have done with Lotame thus far, and are excited to continue developing and building on our adoption of the DMP.”

“Given Lotame’s reputation in the industry, we turned to them in hopes of further increasing clickthrough rates and decreasing cost per conversion for our clients. By deploying Audience Optimizer, we’ve already surpassed one retail client’s expectations, gaining an 80 percent increase in conversions for targeted users and 44 percent decrease in cost per acquisition.”