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“Political datasets, made available to us using Lotame Syndicate, increased efficiency so there were fewer wasted impressions and enhanced campaign performance by only targeting relevant users. Lotame Syndicate also allows us to assess overlap with segments to more accurately forecast available impressions.”
"Lotame was a vital part to making the results for this campaign a success. It was the ease of data collection and the seamless transfer of audience segments into our trading platform that helped us push the needle further for our client."
MediaMath develops digital marketing technology and offers deep industry expertise, enabling marketers to connect with consumers individually and at scale across the entirety of the world's digital media. MediaMath's TerminalOne Marketing Operating System enables marketers to customize own technology infrastructure and leverage data and industry data in the planning, execution, optimization and analysis of digital marketing programs, resulting in smarter decisions that grow business. Powering the operations for thousands of marketers, including those representing 55% of the Fortune 100, TerminalOne enables its users to drive transformative business results across the entire digital ecosystem.
DataXu is transforming the way companies build their brands in a digital world through the industry’s only fully integrated programmatic marketing solution. The DataXu Platform offers cloud based software that leverages data and analytics to help enterprise marketers better understand and engage consumers, and optimally manage marketing investments for more efficient and effective customer acquisition strategies.
Oracle Marketing Cloud’s data-driven solutions create engagement, orchestrate experiences, connect data, and optimize online interactions that attract and retain ideal customers. And it's easier than you might think. These Modern Marketing solutions connect cross-channel, content, and social marketing with data management and activation, along with hundreds of pre-integrated app and data partners. Leading brands use their award-winning expertise and technology to deliver personal experiences on a proven system that marketers love and IT trusts!
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