"Leveraging campaigns using audience data, if done properly, is the right and only way to move forward in the programmatic era. Building audiences takes time, requires accuracy and creativity. Being able to build the right audiences for clients requires 3 elements: People, Publishers, and Technology. In addition to our dedicated …

"Lotame’s technology and expertise have helped us innovate quickly—much faster than if we’d chosen to go it alone. We think we’re just scratching the surface of the value that deep integration of Lotame’s audience data with BLOX CMS can produce for our news and media partners."