“Lotame’s DMP has helped us to provide rich audience insights to our clients, understanding how users engage with media and content, and how audience profiles change from one brand or product to the next. We have made better use of data to inform campaign strategy and activation, and continue to optimise campaigns using analytics derived from the DMP. We’re very happy with the work we have done with Lotame thus far, and are excited to continue developing and building on our adoption of the DMP.”
“Given Lotame’s reputation in the industry, we turned to them in hopes of further increasing clickthrough rates and decreasing cost per conversion for our clients. By deploying Audience Optimizer, we’ve already surpassed one retail client’s expectations, gaining an 80 percent increase in conversions for targeted users and 44 percent decrease in cost per acquisition.”
MediaMath develops digital marketing technology and offers deep industry expertise, enabling marketers to connect with consumers individually and at scale across the entirety of the world's digital media. MediaMath's TerminalOne Marketing Operating System enables marketers to customize own technology infrastructure and leverage data and industry data in the planning, execution, optimization and analysis of digital marketing programs, resulting in smarter decisions that grow business. Powering the operations for thousands of marketers, including those representing 55% of the Fortune 100, TerminalOne enables its users to drive transformative business results across the entire digital ecosystem.
Oracle Marketing Cloud’s data-driven solutions create engagement, orchestrate experiences, connect data, and optimize online interactions that attract and retain ideal customers. And it's easier than you might think. These Modern Marketing solutions connect cross-channel, content, and social marketing with data management and activation, along with hundreds of pre-integrated app and data partners. Leading brands use their award-winning expertise and technology to deliver personal experiences on a proven system that marketers love and IT trusts!
Salesforce DMP helps companies worldwide deliver more valuable, more personal marketing, media, and commerce experiences. Salesforce DMP’s cloud-based data platform operates in real time, unifying people data from all screens and sources into a single view of the individual, analyzing the data to understand each individual's preferences, and activating the data across any delivery channel.