“Given Lotame’s reputation in the industry, we turned to them in hopes of further increasing clickthrough rates and decreasing cost per conversion for our clients. By deploying Audience Optimizer, we’ve already surpassed one retail client’s expectations, gaining an 80 percent increase in conversions for targeted users and 44 percent decrease …

“Using Lotame’s Audience Optimizer tool, we were able to expand the reach of our valuable first-party data and deliver targeted messaging at scale, without sacrificing the precision of our advertising. Optimizer’s modeling gave us confidence that we were reaching our entire target audience.”