"The way we do business today, in over 100 different countries, places demands on the digital platform. The fact that we are active within so many different geographic markets creates a complex structure we need to handle a variety of currencies, different languages, different brands and different inventory. Thanks largely …

“Right before I started working at Casall, a new design manager and a new brand manager were also hired. The first thing we asked ourselves was who the consumer is and what his or her values are. Based on this information, we produced a new brand platform.”