"The way we do business today, in over 100 different countries, places demands on the digital platform. The fact that we are active within so many different geographic markets creates a complex structure we need to handle a variety of currencies, different languages, different brands and different inventory. Thanks largely …

"This winter and especially the Christmas season demonstrated how important it is to have a stable platform with built-in flexibility. We were able to quickly scale up the entire environment to meet demand, which allowed us to handle all the traffic without compromising the user experience."