“We cannot forget that the industry as a whole is conservative and the mentality is often We have always done things this way, and it has always worked.’ Internal change is therefore at least as important to transform the way we think. This is not a quick fix, and it will take time for new ways of thinking to sink in. It is not just about setting up an attractive website with eye-catching content, it is also about a long-term vision to do more business digitally and create better access for the customer in order to ultimately bring in more business and more satisfied customers. This is how we will gradually strengthen our position online.”