“The challenge of this kind of release and Black Week is that we get visit peaks that we don’t get 98-99% of the time. Suddenly, we have to effectively manage a substantially greater amount of traffic during a concentrated period of time. Not only are we dealing with those visiting the site for the ongoing campaign, but we also have those who are in making other purchases. It is all put to the test. The site needs to load quickly or you risk losing the customer to a competitor. If it's too slow or the customer has a bad experience during their visit, they will go elsewhere.”