“The next step is to take great care of the fantastic growth we are seeing. We are therefore reinforcing the organization and the systems we work in to ensure that we can take care of our customers in the best possible way. And naturally, we also need to continue to build our brand and strengthen our identity to attract more customers. Having our own brands will continue to be an important part of our strategy. We have a lot of exciting projects in this area that we will be able to tell you more about in 2021.”
“The challenge of this kind of release and Black Week is that we get visit peaks that we don’t get 98-99% of the time. Suddenly, we have to effectively manage a substantially greater amount of traffic during a concentrated period of time. Not only are we dealing with those visiting the site for the ongoing campaign, but we also have those who are in making other purchases. It is all put to the test. The site needs to load quickly or you risk losing the customer to a competitor. If it's too slow or the customer has a bad experience during their visit, they will go elsewhere.”
Salesforce Commerce Cloud (formerly Demandware) empowers brands to engage with customers in entirely new ways, including online, on-the-go and with empowered associates in brick-and-mortar stores. Today, Salesforce Commerce Cloud’s industry-leading cloud platform is the digital backbone for hundreds of retail brands, and thousands of commerce web sites around the world, powering commerce across web, mobile, social and store channels. As the retail world has evolved, so has the Commerce Cloud. Their capabilities include digital commerce, predictive intelligence, point of sale and order management.
Shogun is an ecommerce experience platform empowering brands to drive higher conversions, revenue, and brand loyalty. Their products Shogun Page Builder and Shogun Frontend help teams build and optimize their online stores to deliver exceptional experiences. Their products integrate with ecommerce platforms like Shopify and BigCommerce, and their 18,000 customers include Leesa, MVMT, Timbuk2, and Chubbies. Visit www.getshogun.com for more.
VTEX provides cloud based e-Commerce Platform and Omnichannel solutions. Known for their vanguard technology and by being a time-to-revenue platform, VTEX has been recognized by the analysts from Gartner and Forrester, as a Global Leader for Digital Commerce. VTEX is ranked on Gartner's Magic Quadrant for Digital Commerce. VTEX is present in 28 countries and is trusted by 40% of the top brands in the world including Sony, Disney, Whirlpool, Electrolux, C&A, Cencosud, Boticário, Avon, Lancôme, Walmart, Staples, Nokia, Fravega, Coca-Cola, Personal and Lego.