“We wanted to create a modern platform, drive growth, and position the companies in a future-oriented way – something that Litium's platform provides the opportunity for. We also thought it was positive that they had a wide network of partners, which minimised the risks for our strategic journey."

“Right before I started working at Casall, a new design manager and a new brand manager were also hired. The first thing we asked ourselves was who the consumer is and what his or her values are. Based on this information, we produced a new brand platform.”