"Kameleoon enables hybrid experimentation through a single platform that delivers real benefits to our business."
"After analyzing our visitors' behavior, we realized that the conversion rate of new visitors could be improved. Competitors are only a click away, so the objective was to retain visitors on our site and to encourage them to buy immediately. Thanks to Kameleoon, we could quickly and easily provide a dynamic, personalized welcome offer and thus see a 21% increase in conversions from this target segment."
"Thanks to Kameleoon, we could easily change the position of tabs on the navigation menu to increase the “I-code” collection exposition. Kameleoon also provided us with all the tools to analyze our results and improve our website."
“At Mumsnet our aim is to make parents’ lives easier - one way we can do this is by sharing information when and where they need it. Helping users starts with understanding their interests, in order to provide the best user experience possible."
"To transform visitors into customers, we needed to address the size issue. It’s one of the main obstacles in online clothing sales—especially for visitors who aren’t familiar our products yet. In addition to the size guide already present on our product pages, Kameleoon allowed us to easily implement and test a size recommendation widget. It helps visitors choose the right size, reassures them and facilitates their purchase. This experiment resulted in a 1.47% sales increase and cut our number of returns by 22.8%."
"The Kameleoon platform lets us optimize the impact of our promotions and our commercial messages using algorithms that identify the optimal target for each action and triggers actions at the right time. On average, Kameleoon multiplies the ROI of our promotional campaigns three-fold."
"Kameleoon is a trusted player with a strong presence in our sector. We were able to securely launch our first personalization projects within a few weeks, and we have been reaping the rewards ever since."
"For us, one of Kameleoon’s strengths is that all of our teams, using a single collaborative tool, can manage both A/B tests and much more elaborate personalization campaigns. This has given us a unified vision of our audience, and it lets us accelerate in-house decision making and implementation."
"Omnichannel marketing is the number one challenge for OUI.sncf. Thanks to Kameleoon, we are significantly improving customer conversion and retention by offering experiences that are relevant to our customers, based on their level of experience with the brand or the device used."
“One of the arguments that convinced us to choose Kameleoon was the ease of installation and user-friendliness of the tool. When a personalization or a test is validated internally, it only takes us a few minutes to put it online from the Kameleoon platform.”
"There are three key advantages of using Kameleoon: the simplicity of implementation, via the placement of a tag on the site; the freedom that the tool offers to the marketing department, as it is capable of performing simple but essential tests in just a few clicks and ease of interfacing with AT Internet-type web analytics solutions."
"Kameleoon allows us to be very flexible and reactive in how we display our messages. We can change them very easily, depending on our needs and can target with behavioral criteria that interests us. This allows us to improve our performance by driving up the purchase rates of our existing customers."
"At Papier, our aim is to help people connect with each other in a more thoughtful way. Working with Kameleoon has allowed us to quickly kick off our A/B testing programme, without a long learning curve. Our experiments have already helped us generate substantial incremental revenue and contribute towards reaching our business targets."
"I needed a powerful and easy-to-use platform that integrated with Shopify.”
"GDPR isn't a tedious compliance issue that costs time and money; it is an opportunity to strengthen your consumer audience, provided you have the right optimization programs in place."