45 Kameleoon Testimonials

"Thanks to Kameleoon’s solutions we saved precious time and were able to quickly and easily increase ad-related revenue while improving visitor retention."

"Omnichannel marketing is the number one challenge for OUI.sncf. Thanks to Kameleoon, we are significantly improving customer conversion and retention by offering experiences that are relevant to our customers, based on their level of experience with the brand or the device used."

"This MVT test made us realize that the subject of product illustrations is far more complex than it seemed. Trends and results varied widely from one sub-division to another, leading to new optimization campaigns which are currrently developed. Kameleoon enabled us to check all our assumptions by repeating the test on other high-traffic product categories. We will also use new formats and listing page content, and add other image types and new kinds of product information."

"We wanted to improve our visitors’ user journey. Kameleoon enabled us to A/B test the dissociation of “Add to cart” from “Book in a shop”. By offering our visitors a CTA and a clickable link, we were able to eliminate confusion between the two actions. Clicks on “Add to cart” increased by 2%, the number of bookings in a shop increased by 13%."

"Auchan Retail wants to offer a coherent, seamless user journey, whatever the channels and on all used devices. That’s the main challenge for successful personalization."

“Thanks to Kameleoon’s agility and numerous options we were able to quickly implement an A/B test and check the relevance of personalized recommendations as opposed to editorial recommendation based on our video-relaunch strategy. We obtained quick and reliable results and were able to increase the number of viewed pages per visit and develop usages on canalplus.fr. Kameleoon’s easy-to-use tools for test implementation and result analysis played an essential role in our strategic orientation."

"The “Travel” page is www.europ-assistance.fr’s main landing page. We wanted to improve its performance via a complete redesign. The challenge was to improve clarity and efficiency, and to make users enter the conversion funnel more easily. Kameleoon helped us analyze users’ behavior and redesign the page based on this analysis, which led to a 250% increase in clicks on the “Purchase” CTA, the first step towards conversion on our site."

"We needed a solution capable of calculating our visitors’ interest for Toyota’s brand and car models. With manual scoring, we didn’t obtain a sufficient level of quality regarding generated leads. We chose Kameleoon for its AI which enables us to target visitors according to their interest in our cars in a very precise way."

"Our goal is to increase sales revenues and margin, and our promotional offers are developed to meet this objective. In this case, we wanted to take the customer data analysis one step further, which was possible thanks to Kameleoon’s machine learning algorithms. After a test run, we started the experiment, keeping a close eye on the evolution of conversion rates. The results were very conclusive, the conversion rate was much higher than with manually set up experiments."

"Thanks to Kameleoon, we could easily change the position of tabs on the navigation menu to increase the “I-code” collection exposition. Kameleoon also provided us with all the tools to analyze our results and improve our website."

"On the first landing page in our account creation funnel, we had a lot of traffic but hardly any conversions. So we analyzed users’ behavior to identify friction points and get optimization ideas. Kameleoon and Uptilab helped us create a test with 6 variations which resulted in a 22.91% increase in account creation!"

"Our objective was to increase the number of subscriptions which represent a large part of our sales revenue. Thanks to Kameleoon, we were able to easily change wording and positioning of the block of information for our 15-day free trial, designed to convert visitors into subscribers. The result was very positive: a 300% increase in clicks on the free trial CTA."

"Our objective was to have visitors click on the homepage carousel, and to be able to direct them onto further pages of our site, which offer a vaster array of information. Kameleoon enabled us to easily and quickly implement an A/B test. The outcome showed that a mosaic worked better in terms of conversion, as the visitors had all essential information at a glance. The click rate increased by 116%."

"After a thorough analysis of the different user journeys, we found friction points in the last minute bookers’ behavior. As 50% of our revenue is generated through our website, we needed to simplify the booking process for these visitors if we wanted to increase our online sales. With Kameleoon, our hypotheses were promptly validated even though the “Let’s go now” page—by its nature, needed to be updated several times a week (available dates and clubs). Our teams had no trouble updating the A/B test as well."

“At Mumsnet our aim is to make parents’ lives easier - one way we can do this is by sharing information when and where they need it. Helping users starts with understanding their interests, in order to provide the best user experience possible."