"The Heap and Iterable integration slices hours of development time off the process of building and testing personalized message tracks."

"As a critical business partner, Iterable meets all our global and local communications and campaign needs. Our customer data is now more scalable, powerful, and accurate as Iterable enhances customer engagement and our connections with each member."

"We use Segment to handle our real-time events, but trying to use Segment to move data out of Snowflake is a pain and Hightouch is much better for this."

"It’s incredible to see the types of filters that the workflows over, and even a more impressive selection of actions that we can set up for users. Iterable has allowed us to send more customized content, which is increasing our member engagement with emails and the website."

"Our users feel a lot closer to us because they know we’re always engaging with them. We’re always a click away."

"Normally we segment by the channel our users are interested in, but now we are able to be much more granular than that. The customer is more engaged because whatever we’re sending them is highly relevant."

"Because it is so much easier to feed data into Iterable than into our legacy ESP, we have been segmenting based on more personalized, granular customer attributes. We’ve seen our click-through rates double."

"We grew significantly in both our audience and product offerings, so we needed a customer engagement platform that could grow with us. Iterable has allowed us the flexibility to adjust our communications and improve along the way."

"Iterable has been instrumental in our efforts over the last few years to improve the personalization and effectiveness of our notifications as we work to build as one-to-one an experience as possible. The Iterable team was a major deciding factor for us. We went through a very lengthy RFP process …

“People who received our onboarding communications were 17% more likely to return to the site after signing up and over 16% more likely to end up with a paid subscription. We also saw a 7.4% increase in users adding seven or more people to their family tree, a strong indicator …

“With such a small team handling a bunch of different focus areas like marketing, supply acquisition, business analytics, and process improvement, we needed to invest in tools to reduce the manual workflows. Fast experimentation allows us to break down large goals into smaller bits of progress.”

“We filter campers based on specific fields, such as listing location and date of stay, Whether a camper is staying at a California campsite or a Massachusetts cabin, they’ll get specialized and personalized language catered for them.”

“This evaluation wasn’t ever about a jazzy UI. The central thing for me as a marketer is, ironically, not the marketing functionality. Those elements, if you choose wisely, feel like table stakes to me. It’s all about how it enables the engineering function of our business to support us as …

"As we encountered many positive reviews on Iterable from other high-growth startups, we were encouraged to learn more, delighted to try it, and saw it offers the features, functionality, and cross-channel experience to support our business goals of monetization and retention."

"Iterable’s platform is built for the future of email marketing. Their unique and user-friendly tools allow marketers and developers alike to build personalized, time-sensitive, messaging in a seamless user interface."