“With such a small team handling a bunch of different focus areas like marketing, supply acquisition, business analytics, and process improvement, we needed to invest in tools to reduce the manual workflows. Fast experimentation allows us to break down large goals into smaller bits of progress.”

"Moving from relying on data engineering to build our in-house AI model to putting all our trust in the Iterable AI was a huge step. Because we had Iterable’s support and expertise, the whole process went very smoothly and our team feels 100% confident in making data driven decisions."

"Iterable gives us the opportunity to use our data and individualize experiences for all of our cohorts, and all the different products we offer, but intertwine them as well for a more cohesive, end-to-end experience for everyone."

"For a lean team like ours, the ability to create campaigns that personalize on a massive scale—for millions of users—is a must-have. That’s what Iterable gives us."

"I would recommend Iterable for brands looking to scale, especially for those where their lifecycle marketing team wants to improve their operational efficiencies. The icing on the cake for us is the support we receive from Iterable. We’ve built a strong relationship which feels like a true partnership."

“We wanted to build a very future-forward tech stack that addressed the data challenges that would have prevented us from scaling. Our ultimate goal was to elevate our communications to the level our customers deserve. That meant engaging with them based on where they are on our website, and building …

“When you’re engaging with hundreds of thousands of people at a time, it’s impossible for even the most data-driven marketer to anticipate the optimal send time for their users. With Iterable’s AI solutions, we’re able to optimize our marketing beyond what would ever be possible using our decisioning alone.”

"As we encountered many positive reviews on Iterable from other high-growth startups, we were encouraged to learn more, delighted to try it, and saw it offers the features, functionality, and cross-channel experience to support our business goals of monetization and retention."

"Iterable allows us to drive the customer journey in a completely different way than we were able to before. Centralizing in-app messaging, push messaging, and email on one platform, with a unified customer profile view, enables us to seamlessly engage across our digital and physical universe. With all our data …

"Having everything under one hood with Iterable has been a game-changer. To be able to orchestrate all our customer segments across SMS, email, and more made it very easy to make the switch."

"When we had disparate systems, SMS was doing one thing and email was doing another, and the two didn’t know how they were working together. Having it all in one place puts us in complete control of our cross-channel segmentation and orchestration."

"[Iterable workflows] allow marketers to design complex, multi-step campaigns that include A/B testing. With these tools, Iterable customers can build drip email campaigns that include different process flows."

“We’ve had a very aggressive a/b testing calendar to help us understand what messaging is resonating [with our mens’ audience] — what templates are working, what destinations we should be driving to in order to convert customers etc. We’ve leveraged experiments in Iterable to test different audience segmentation and identify …

“When I was pregnant, I turned my house upside down to get rid of products with ingredients I couldn’t get behind. I replaced everything from my cleaning supplies to my deodorant. But, in my search for the perfect prenatal vitamin, I found many of those same questionable ingredients. I couldn’t …

“we needed to find the right partner with a flexible data model to ingest the mass amounts of data we collect so we could send personalized email and push communications at scale.”