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"Testing targeting strategies on Instagram helped us learn the potential Instagram Shops has as a channel to reach potential new customers and help them discover DASHIN SHOP’s products. In addition, this experiment provided helpful insights regarding the actions people take on our website, which will help us expand our audience …
"Running this split test opened our eyes to the importance of reaching customers who find us on Instagram. Refining our lookalike audience targeting strategy to include our lookalike audience of Instagram Shop visitors has earned us a considerable boost in purchases and campaign performance."
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