Snapchat is a camera company. They believe that reinventing the camera represents the greatest opportunity to improve the way people live and communicate. Snap Inc. products empower people to express themselves, live in the moment, learn about the world, and have fun together.
“At Lyko we love to experiment and try new features. The development and evolution of Augmented Reality is something we follow with great interest, and this was an excellent way for us to try out some of the possibilities it offers. Many of our customers are active on Snapchat and it was exciting to see that they not only liked virtually trying on products as much as we do, but also that it turned out to be such a good way of driving sales.”
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