"Partnering with Snapchat on an AR lens for our most iconic collections was a no-brainer. We created a playful and interactive experience to engage our audience. Jewelry and Watches Stacking is a noticeable trend in the Middle East, the lens allows users to try-on Cartier Icons on their wrist through AR, it suggests different pieces mix and match options in a playful way. The lens was a highly performing format which made our campaign stand out, it successfully brought the product discovery journey online while keeping a high-standard, beautiful and elegant rendering of Cartier pieces."