Instagram is a fun and quirky way to share your life with friends through a series of pictures. Snap a photo with your mobile phone, then choose a filter to transform the image into a memory to keep around forever. They building Instagram to allow you to experience moments in your friends' lives through pictures as they happen. They imagine a world more connected through photos.
"Happn addresses a connected, mostly urban population, and so does Instagram. Our target group is quite similar, which is why our collaboration makes perfect sense. Innovation is at the heart of happn’s concept and we like to reflect our unique vision in our campaigns. We are delighted to see that Instagram users have responded very well and adopted happn to help them find their missed connections."
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