“They started using us in 2014, replacing the traditional paper questionnaire. Eventually, they migrated the other brands, the Real Inn and Camino Real, onto Customer Alliance as well.”
“When we changed to two-way connectivity with channel managers, we had to validate this shift to the team. They were very siloed and it was a challenge to change the internal mindset. There was this fear that all of our room stocks would be available in all channels. There was …
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