"Social media at the Australian Open has been instrumental in keeping our fans engaged and our sponsors happy. It ultimately provides a platform to increase interest in our sport."

"We are a very consumer-focused company, and social is an amazing way to get insights and have conversations. From a marketing perspective, the entire organization does better when we know what's happening on social, and Hootsuite is a big part of that process."

"Great messaging is key to social media, but tracking that success is essential."

“The best part of working with Hootsuite [Campaigns] is the customer support, the collaborative approach they take demonstrates their investment in the success of client campaigns. They really are like an extension of your team.”

"Sharing departmental goals and being ever focused on how every effort ties back to the organization is key."

“I learned early on in my social efforts, specifically on Twitter, that people don’t respond well to the ‘sell, sell, sell’ approach that I was accustomed to using. I started listening and having conversations with my audience, and then the social channels quickly began to grow. Using Hootsuite to listen …

"Increased listening has significantly impacted our reach on social and our knowledge of the market and competitors. While both our brand presence and positive sentiment is growing, our competitor’s remains the same."

"We’re saving so much time and money without lessening our offering. Today, the biggest solutions that Hootsuite provides our agency are scalability and time saved."

"With Hootsuite’s help, we established a secure, unified, and centralized infrastructure. Hootsuite allowed for seamless scaling across platforms, countries, and departments."

"Events help us show our customers that we’re more than just a piece of software they use. We’re people who really care."

"In the category of giveaways people don’t think of what they’re giving away, and it ends up in a landfill or the junk drawer, and we find that tragic. So we try to help people make better merchandise."

"It is invaluable for saving money and time—not having to send officers out to find and arrest someone when people hand themselves in is a great example. Now that we’re seeing these direct results and tangible benefits, social media is becoming more and more a part of the police job."

"Our community is core to our business. From the moment that people land or start their trip, they’re going to be Tweeting and facebooking, they’re basically opening up a conversation and we want to be part of it."

"Social media is such a terrific way to connect with our customers that I would never miss out."

"Some of the more popular events will tweet once and draw 10,000 associated social messages. That’s a huge volume of content to sift through, and because such a large part of our social strategy is consuming and sharing user-generated content, our strategy would not be effective without Hootsuite."