"What’s unique about Kiva is that personal connection you make when you decide to lend. We help make connections by sharing stories from two perspectives: How our borrowers’ lives have been affected by these loans and how our lenders’ lives have changed after empowering someone to improve their life."

"Software vendor Marketo combines social customer service with traditional service channels using Hootsuite and Salesforce.com. The move toward a multichannel customer engagement centre has seen the customer support organization achieve a customer satisfaction level of 93%."

"As a nonprofit we aren’t able to have dedicated social media managers. The Hootsuite platform, coupled with personalized education from Hootsuite’s Social Media Coaches let us leverage our regional leads to engage in social on our organization’s behalf."

“The best part of working with Hootsuite [Campaigns] is the customer support, the collaborative approach they take demonstrates their investment in the success of client campaigns. They really are like an extension of your team.”

"Sharing departmental goals and being ever focused on how every effort ties back to the organization is key."

“I learned early on in my social efforts, specifically on Twitter, that people don’t respond well to the ‘sell, sell, sell’ approach that I was accustomed to using. I started listening and having conversations with my audience, and then the social channels quickly began to grow. Using Hootsuite to listen …

"Increased listening has significantly impacted our reach on social and our knowledge of the market and competitors. While both our brand presence and positive sentiment is growing, our competitor’s remains the same."

"We’re saving so much time and money without lessening our offering. Today, the biggest solutions that Hootsuite provides our agency are scalability and time saved."

"With Hootsuite’s help, we established a secure, unified, and centralized infrastructure. Hootsuite allowed for seamless scaling across platforms, countries, and departments."

"Events help us show our customers that we’re more than just a piece of software they use. We’re people who really care."

"In the category of giveaways people don’t think of what they’re giving away, and it ends up in a landfill or the junk drawer, and we find that tragic. So we try to help people make better merchandise."

"It is invaluable for saving money and time—not having to send officers out to find and arrest someone when people hand themselves in is a great example. Now that we’re seeing these direct results and tangible benefits, social media is becoming more and more a part of the police job."

"Our community is core to our business. From the moment that people land or start their trip, they’re going to be Tweeting and facebooking, they’re basically opening up a conversation and we want to be part of it."

"Social media is such a terrific way to connect with our customers that I would never miss out."

"Some of the more popular events will tweet once and draw 10,000 associated social messages. That’s a huge volume of content to sift through, and because such a large part of our social strategy is consuming and sharing user-generated content, our strategy would not be effective without Hootsuite."