“I tend to use Hootsuite to be reactive and jump on opportunities that pop up in the media that relate to us. Our Hootsuite desktop dashboard is more logistic, where we plan out a day’s, week’s, or month’s worth of scheduled content. Besides using the publisher functionality, we use the search feature to lookup particular hashtags and handles quickly to see what fans and other art museums are saying and tap into those conversations.”
“We measure results based on certain engagement metrics that are relevant to that particular campaign. Hootsuite helps us track those metrics with its analytics platform. We also use the analytics to keep track of what resonates with our followers and alter our strategy accordingly.”
"Security and compliance are extremely important in the financial sector, so we need a reliable and robust social media management platform."
"Hootsuite helped us stay on top of communications and stay organised as teams worked long hours through the weekend to answer queries and deliver this vital service."
"The Iconosquare app [in Hootsuite] allows us to source relevant tags. We noticed an immediate spike in traffic and have grown from 0 to well over 10,000 photos tagged with #MyJasper in just over one year."
"The key for us was to have a single stream that multiple people can post to from multiple towns. When you’re trying to coordinate that much information, it really helps to have all of your social media in one place, in one dashboard."
"Great messaging is key to social media, but tracking that success is essential."
"To make an impact on curbing homelessness means reaching beyond the nonprofit world. One of the things we do wrong is we’re always speaking to ourselves. I speak to people that are just normal people. That’s where the gold is. That’s where we’re going to see public policy change."
"Before Hootsuite, our marketing strategy relied heavily on word of mouth, which isn’t conducive to global growth for a software company of our size. Hootsuite gave us the visibility that increased our chances of getting in touch with influencers and sourcing great content. And, has ensured our success with greater brand and industry recognition."
“We love Hootsuite because it’s the only platform that doesn’t fail us when we need it—despite the massive volume of social messages that we sort through and monitor. Hootsuite supports whatever we need.”
"Gaining executive buy-in was the first step to acknowledging that we needed an organisation-wide strategy. Now that we have that strategy in place, we can start to grow our positive brand awareness by engaging with our constituents better."
“Adding social media into the mix has been incredibly rewarding. We’re reaching new and existing audiences more effectively and we wouldn’t have been able to do so otherwise on our budget.”
"With the recent release of our strategic action plan to increase global engagement, we are challenged to collaboratively reach prospective, current, and graduate students worldwide. Hootsuite is an essential part of the solution."
“If we weren’t using Hootsuite we’d have a lot of admin, a lot of emails, we would have a lot of inefficiency. For the customer it would be a lot slower, it would feel more clunky, and I think it would lead to a lot more customer frustrations. Hootsuite helps us streamline all that.”
“We want to provide the best customer service and experience possible to our fans and customers. Keeping everything organized with Hootsuite makes building loyalty and great customer service that is much easier to manage.”