"'Ebola patient in Fairfax' was trending in our Hootsuite streams. We found out later that it was a mere rumor, but at the time we (the Health Department and Public Affairs) divided and conquered the messages in Hootsuite to contain the crisis."

"Ambassadors from within the company ensure a sustained increase in reach that’s a real success strategy for us, particularly in light of the reductions in organic reach for corporate pages on Facebook."

“Social media has opened a world of opportunity for sports organizations. Clubs are now able to connect one-on-one with fans and, perhaps more importantly, learn about why fans follow the team, when they want to connect, and what they want that experience to be.”

"Since Orange was active on social networks on our various territories, we have been challenged from inside our company. It forced us to evolve and change how we work. In the past, services and departments were working separately on their field, like marketing, customer service, communication, human resources. Now, these …

“Social networks help us grow because they bring something really new – it is almost a one-to-one interaction with our customers. We can follow them better, accompany them better, and so meet their expectations better."

“In our business, we need contributors and moderation tools… and HootSuite provides this for us.”

“The Social Media Command Center has also been a great way to highlight successes. Before the Command Center’s deployment, many employees didn’t know that Cover-More had such an active Social Media team.”

“We measure results based on certain engagement metrics that are relevant to that particular campaign. Hootsuite helps us track those metrics with its analytics platform. We also use the analytics to keep track of what resonates with our followers and alter our strategy accordingly.”

"Just by offering our help we had huge social media coverage—our RT rate saw 435% growth. And 25% of the 30,000 free users are now paid users of CyberGhost, which is a great ratio."

"Hootsuite allows us to manage and collaborate on clients’ social channels from one centrally located dashboard."

"By monitoring a variety of different hashtags it gives us the opportunity to react quickly to negative experiences, but also the opportunity to reach out to those individuals who are either trying us out for the first time, or simply telling us they enjoy our food. These are things we …

"Whether posting personally or on behalf of Wiley, we want all colleagues to feel empowered that they are utilizing the best practices in the space. As we move into a more digital realm, social is going to play a key role in how we engage with and better understand our …

"Successful digital transformations require that the right skills are developed, mindsets reframed, and expertise leveraged."

"Because of the shift to digital and the rapid-fire way information is disseminated, the use of social media as a means to communicate has become a necessity."

"Hootsuite helps us oversee our content, channels, and communities to make sure we’re engaging and spreading awareness."