43 Hightouch Testimonials

“The Zebra makes money when we help our customers save money, so success for us is all about delivering relevancy to our users based on their specific needs and requirements. Hightouch gives us access to all our data to orchestrate and build personalized user journeys.”

"Salesforce wasn’t built for product-led growth companies. The key to finding qualified leads across Zeplin’s millions of users is looking at product usage metrics. Without Hightouch, our account team is running blind."

“In Hightouch, we invested in a capability that was easy to implement on our existing big data environments (Snowflake and Databricks) so we could avoid the extensive engineering work required to move data to a new environment or platform.”

“Our open-source strategy to e-commerce enablement sets us apart. Customization is becoming more crucial to retailers, and our open-source platform allows companies to continually evolve their sites and services to stand out from competitors.”

“Anything that falls outside of Segment’s specs is considered a custom event, and the platform has no way of actually guaranteeing those events will make it to the appropriate third-party system. Any data that doesn’t meet Segment’s specs isn’t utilized.”

“Every company wants to increase incremental revenue via customer loyalty, but the key to building super customers is personalization. That’s exactly what Hightouch unlocks for us–one platform to manage all of our customer data and one platform to orchestrate all of our campaigns.”

“We relied on a traditional CDP to sync events to our downstream destinations, but it was a black box. With Hightouch, we can join millions of events across our entire data stack directly in BigQuery.”

“Experimentation is critical to our business. At any point in time, we’re running 18 to 20 different A/B and personalization tests. With Hightouch, we’re able to bring critical insights into Optimizely that are not natively available. Hightouch is powering audiences or results for every one of our A/B tests.”

“In many ways, we developed our tech stack with a vision for the future, but we also wanted to solve the problems we have now. The problem with any out-of-the-box analytics suite is that you are restricted to only doing what it supports natively. CDPs are not extensible to what you want them to do.”

“Thanks to Hightouch, I no longer have to wake up on Saturdays and Sundays to upload manual CSV files. With Hightouch, we can trust that the same data that lives in our internal reports is the same data that is getting passed to our ad platforms.”

“We were looking for a solution that would allow us to scale how we process data and also enable future use cases. Azure Databricks gives us the flexibility to manipulate our data using the development language that is most suited for the job.”

“We can granularly target thousands of customers and surface specific information to specific users based on their historical data and their behavioral data. Doing this, we’ve been able to convert more leads and generate more revenue.”

“There’s nothing more stressful than caring for a loved one. We need to be able to provide personalized support when and where they need it. Being armed with this information ahead of time makes for a better member experience.”

“With the rapid end of 3rd-party cookies, we had to act quickly. Within 4-6 weeks under a POC, we were able to completely replace all of our existing audiences with first-party data using Hightouch.”

“The true value of the Composable CDP architecture is that we no longer have to rely on a black box. We have access to all of the rich insights living in our warehouse, and this is key in optimizing our advertising campaigns.”