“Before Hightouch, I spent countless hours every month manually pulling CSVs to build and update audiences. The fact that Hightouch automatically syncs our data to any tool means I can spend my time actually testing and experimenting with new campaigns.”

“When you have a million companies in your CRM it’s really tough to get a million accurate records.”

“In many ways, we developed our tech stack with a vision for the future, but we also wanted to solve the problems we have now. The problem with any out-of-the-box analytics suite is that you are restricted to only doing what it supports natively. CDPs are not extensible to what …

“Hightouch offloads all of the complexity of maintaining our data pipelines, and the ability to directly integrate with our existing dbt models allows marketing to automatically benefit from the work that we are already doing. We are able to spend less time on marketing requests while providing significantly improved data …

“Before we had Hightouch, the number of teams and steps required to go from an idea to an actual campaign was unmanageable. With Hightouch, we can go from an idea to a campaign in minutes.”

“It was quite challenging, especially from a marketing point of view. They need fast access to reports and dashboards to help them run successful campaigns and action the data and we just didn't have that flexibility.”

“The idea is to create connections between artists and fans, strengthen those connections over time, and give as much context as possible.”

“In Hightouch, we invested in a capability that was easy to implement on our existing big data environments (Snowflake and Databricks) so we could avoid the extensive engineering work required to move data to a new environment or platform.”

“We’re syncing millions of records directly to SFMC every single day to orchestrate personalized journeys for the 65+ million members in our loyalty program. We’re powering thousands of audiences and over four billion emails every year, and that’s not even factoring in what we do across other channels.”

“We wanted to make sure that we could offer the best platform experience to as many of our consumers as possible.”

“Behavioral data is the best indicator of intent. We don’t want to track stuff just for the sake of it. We’re more interested in summarizing behavior and using that to draw conclusions about customer intent.”

“We started to see a lot of issues when it came to scaling our previous data warehouse. We were spending too much time fine-tuning our workloads just so we could keep everything up and running.”

“We were looking for a solution that would allow us to scale how we process data and also enable future use cases. Azure Databricks gives us the flexibility to manipulate our data using the development language that is most suited for the job.”

“We can granularly target thousands of customers and surface specific information to specific users based on their historical data and their behavioral data. Doing this, we’ve been able to convert more leads and generate more revenue.”

"The value is being able to pull in Salesforce, Marketo, Asana, NetSuite and Lever, and blend the data from historically separate departments together for analysis. With Hightouch we can then push it out to make sure that everyone's looking at the same metrics."