43 Hightouch Testimonials

“The idea is to create connections between artists and fans, strengthen those connections over time, and give as much context as possible.”

“Our goal at M1 is helping our users build wealth, and that means providing value at every stage of the customer journey.”

"The value is being able to pull in Salesforce, Marketo, Asana, NetSuite and Lever, and blend the data from historically separate departments together for analysis. With Hightouch we can then push it out to make sure that everyone's looking at the same metrics."

“It was quite challenging, especially from a marketing point of view. They need fast access to reports and dashboards to help them run successful campaigns and action the data and we just didn't have that flexibility.”

“We relied on a traditional CDP to sync events to our downstream destinations, but it was a black box. With Hightouch, we can join millions of events across our entire data stack directly in BigQuery.”

“Experimentation is critical to our business. At any point in time, we’re running 18 to 20 different A/B and personalization tests. With Hightouch, we’re able to bring critical insights into Optimizely that are not natively available. Hightouch is powering audiences or results for every one of our A/B tests.”

“We have very nuanced factors about our data, specifically as it relates to measurement, retention, and checkout flow. We tried to use other solutions for our activation use cases, but it just didn’t work. With Hightouch, we’re not encumbered by the limitations of a traditional CDP, which means we can power our most complicated marketing use cases immediately.”

“Anything that falls outside of Segment’s specs is considered a custom event, and the platform has no way of actually guaranteeing those events will make it to the appropriate third-party system. Any data that doesn’t meet Segment’s specs isn’t utilized.”

“Snowflake plays a crucial role in our data management at WeightWatchers. The combination of Snowflake and Hightouch provides exceptional flexibility and security.”

“Stronger match rates equal better segmentation and targeting capabilities across all of our ad platforms. With our previous solution, we were always limited on what data we had access to, but with Hightouch, we can build audiences using first-party data in our warehouse and achieve higher match rates, which has greatly driven down our CPAs.”

“We wanted to make sure that we could offer the best platform experience to as many of our consumers as possible.”

“Behavioral data is the best indicator of intent. We don’t want to track stuff just for the sake of it. We’re more interested in summarizing behavior and using that to draw conclusions about customer intent.”

"Unlike Zapier and CSV uploads, Hightouch lets you use any unique field as a primary key to match a HubSpot contact: we were no longer just restricted to a customer’s HubSpot ID. This was a game-changer for us to handle migrations and connect our financial data from multiple sources"

“The finance industry is really complex, so this makes implementing most SaaS solutions, and conventional CDPs in particular, a challenge. But with a thoughtful design and extensive use of Hightouch’s security features, an in-warehouse CDP can be configured to satisfy all privacy and regulatory requirements while still providing our marketers with state-of-the-art audience segmentation capabilities.”

“From a marketing perspective, there would be times we would ask for a data point or attribute, and we’d end up waiting months before engineering could dedicate time and resources to delivering the additional data.”