“From a marketing perspective, there would be times we would ask for a data point or attribute, and we’d end up waiting months before engineering could dedicate time and resources to delivering the additional data.”
“Our goal at M1 is helping our users build wealth, and that means providing value at every stage of the customer journey.”
“The true value of the Composable CDP architecture is that we no longer have to rely on a black box. We have access to all of the rich insights living in our warehouse, and this is key in optimizing our advertising campaigns.”
“Why reinvent the wheel when something has been done a thousand times? I don’t want anyone on my team doing something that has been done before if that can be avoided. Hightouch, Snowflake, and dbt have made my job so much easier.”
“With the rapid end of 3rd-party cookies, we had to act quickly. Within 4-6 weeks under a POC, we were able to completely replace all of our existing audiences with first-party data using Hightouch.”
“Switching to Google Cloud Platform was a company-wide decision led by our CTO because we were using several Google tools. Our Growth teams benefited a lot from the migration due to BigQuery’s simplicity, flexibility, and ease of use.”
“When you have a million companies in your CRM it’s really tough to get a million accurate records.”
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