“The idea is to create connections between artists and fans, strengthen those connections over time, and give as much context as possible.”
“Our goal at M1 is helping our users build wealth, and that means providing value at every stage of the customer journey.”
"The value is being able to pull in Salesforce, Marketo, Asana, NetSuite and Lever, and blend the data from historically separate departments together for analysis. With Hightouch we can then push it out to make sure that everyone's looking at the same metrics."
“Snowflake plays a crucial role in our data management at WeightWatchers. The combination of Snowflake and Hightouch provides exceptional flexibility and security.”
“Stronger match rates equal better segmentation and targeting capabilities across all of our ad platforms. With our previous solution, we were always limited on what data we had access to, but with Hightouch, we can build audiences using first-party data in our warehouse and achieve higher match rates, which has greatly driven down our CPAs.”
“There’s nothing more stressful than caring for a loved one. We need to be able to provide personalized support when and where they need it. Being armed with this information ahead of time makes for a better member experience.”
“It was quite challenging, especially from a marketing point of view. They need fast access to reports and dashboards to help them run successful campaigns and action the data and we just didn't have that flexibility.”