“Our goal at M1 is helping our users build wealth, and that means providing value at every stage of the customer journey.”

“We were looking for a solution that would allow us to scale how we process data and also enable future use cases. Azure Databricks gives us the flexibility to manipulate our data using the development language that is most suited for the job.”

"Salesforce wasn’t built for product-led growth companies. The key to finding qualified leads across Zeplin’s millions of users is looking at product usage metrics. Without Hightouch, our account team is running blind."

“Switching to Google Cloud Platform was a company-wide decision led by our CTO because we were using several Google tools. Our Growth teams benefited a lot from the migration due to BigQuery’s simplicity, flexibility, and ease of use.”

“When you have a million companies in your CRM it’s really tough to get a million accurate records.”

"With a Product Led Growth company, users take action directly in your product, not on your website or through HubSpot forms. Data on those actions aren't sent to tools like HubSpot out of the box: we have to bend them to our will."

“With the rapid end of 3rd-party cookies, we had to act quickly. Within 4-6 weeks under a POC, we were able to completely replace all of our existing audiences with first-party data using Hightouch.”

“The true value of the Composable CDP architecture is that we no longer have to rely on a black box. We have access to all of the rich insights living in our warehouse, and this is key in optimizing our advertising campaigns.”

"Unlike Zapier and CSV uploads, Hightouch lets you use any unique field as a primary key to match a HubSpot contact: we were no longer just restricted to a customer’s HubSpot ID. This was a game-changer for us to handle migrations and connect our financial data from multiple sources"

“Snowflake plays a crucial role in our data management at WeightWatchers. The combination of Snowflake and Hightouch provides exceptional flexibility and security.”

“Stronger match rates equal better segmentation and targeting capabilities across all of our ad platforms. With our previous solution, we were always limited on what data we had access to, but with Hightouch, we can build audiences using first-party data in our warehouse and achieve higher match rates, which has …

“In Hightouch, we invested in a capability that was easy to implement on our existing big data environments (Snowflake and Databricks) so we could avoid the extensive engineering work required to move data to a new environment or platform.”

“We’re syncing millions of records directly to SFMC every single day to orchestrate personalized journeys for the 65+ million members in our loyalty program. We’re powering thousands of audiences and over four billion emails every year, and that’s not even factoring in what we do across other channels.”

“We have very nuanced factors about our data, specifically as it relates to measurement, retention, and checkout flow. We tried to use other solutions for our activation use cases, but it just didn’t work. With Hightouch, we’re not encumbered by the limitations of a traditional CDP, which means we can …

“We started to see a lot of issues when it came to scaling our previous data warehouse. We were spending too much time fine-tuning our workloads just so we could keep everything up and running.”