"Salesforce wasn’t built for product-led growth companies. The key to finding qualified leads across Zeplin’s millions of users is looking at product usage metrics. Without Hightouch, our account team is running blind."

“We used to have to go to our CRM and spend hours building customer segments, and manually upload them to our marketing platforms, but this data wasn’t refreshed, clean, or debugged in any way. We could only do this once a year because we couldn’t afford to take two weeks …

“The Zebra makes money when we help our customers save money, so success for us is all about delivering relevancy to our users based on their specific needs and requirements. Hightouch gives us access to all our data to orchestrate and build personalized user journeys.”

“Before Snowflake, we didn’t have a single view of our customers. Since adopting the platform, we can run near infinite workloads and power 1000+ dbt models that are the backbone of everything we do across the business.”

“In many ways, we developed our tech stack with a vision for the future, but we also wanted to solve the problems we have now. The problem with any out-of-the-box analytics suite is that you are restricted to only doing what it supports natively. CDPs are not extensible to what …

“Thanks to Hightouch, I no longer have to wake up on Saturdays and Sundays to upload manual CSV files. With Hightouch, we can trust that the same data that lives in our internal reports is the same data that is getting passed to our ad platforms.”

“Snowflake was an easy choice for us because it gives us granular control over our billing and infinite scalability. It’s powering everything we do at Heap, from analytics to activation to data sharing.”

“Every company wants to increase incremental revenue via customer loyalty, but the key to building super customers is personalization. That’s exactly what Hightouch unlocks for us–one platform to manage all of our customer data and one platform to orchestrate all of our campaigns.”

"With a Product Led Growth company, users take action directly in your product, not on your website or through HubSpot forms. Data on those actions aren't sent to tools like HubSpot out of the box: we have to bend them to our will."

“The idea is to create connections between artists and fans, strengthen those connections over time, and give as much context as possible.”

“It was quite challenging, especially from a marketing point of view. They need fast access to reports and dashboards to help them run successful campaigns and action the data and we just didn't have that flexibility.”

"The value is being able to pull in Salesforce, Marketo, Asana, NetSuite and Lever, and blend the data from historically separate departments together for analysis. With Hightouch we can then push it out to make sure that everyone's looking at the same metrics."

“Snowflake plays a crucial role in our data management at WeightWatchers. The combination of Snowflake and Hightouch provides exceptional flexibility and security.”

“Stronger match rates equal better segmentation and targeting capabilities across all of our ad platforms. With our previous solution, we were always limited on what data we had access to, but with Hightouch, we can build audiences using first-party data in our warehouse and achieve higher match rates, which has …

“We were having scaling issues. We needed to speed up our existing data processes to unlock access to that data for our new users. We had some jobs that would take almost 24 hours to update a day’s worth of data and we couldn’t keep up.”