“With Snowflake, any engineer who knows SQL can work in our data stack. We never have to worry about query performance, and we can join together all of our data sources. Without Snowflake, we wouldn’t have a single source of truth.”
“We were having scaling issues. We needed to speed up our existing data processes to unlock access to that data for our new users. We had some jobs that would take almost 24 hours to update a day’s worth of data and we couldn’t keep up.”
“We were looking for a solution that would allow us to scale how we process data and also enable future use cases. Azure Databricks gives us the flexibility to manipulate our data using the development language that is most suited for the job.”
“Our goal at M1 is helping our users build wealth, and that means providing value at every stage of the customer journey.”
“The finance industry is really complex, so this makes implementing most SaaS solutions, and conventional CDPs in particular, a challenge. But with a thoughtful design and extensive use of Hightouch’s security features, an in-warehouse CDP can be configured to satisfy all privacy and regulatory requirements while still providing our marketers with state-of-the-art audience segmentation capabilities.”
“From a marketing perspective, there would be times we would ask for a data point or attribute, and we’d end up waiting months before engineering could dedicate time and resources to delivering the additional data.”
“Hightouch offloads all of the complexity of maintaining our data pipelines, and the ability to directly integrate with our existing dbt models allows marketing to automatically benefit from the work that we are already doing. We are able to spend less time on marketing requests while providing significantly improved data for marketing to work with.”
“Before we had Hightouch, the number of teams and steps required to go from an idea to an actual campaign was unmanageable. With Hightouch, we can go from an idea to a campaign in minutes.”
"With a Product Led Growth company, users take action directly in your product, not on your website or through HubSpot forms. Data on those actions aren't sent to tools like HubSpot out of the box: we have to bend them to our will."
“Why reinvent the wheel when something has been done a thousand times? I don’t want anyone on my team doing something that has been done before if that can be avoided. Hightouch, Snowflake, and dbt have made my job so much easier.”
“We started to see a lot of issues when it came to scaling our previous data warehouse. We were spending too much time fine-tuning our workloads just so we could keep everything up and running.”
“With the rapid end of 3rd-party cookies, we had to act quickly. Within 4-6 weeks under a POC, we were able to completely replace all of our existing audiences with first-party data using Hightouch.”
“The true value of the Composable CDP architecture is that we no longer have to rely on a black box. We have access to all of the rich insights living in our warehouse, and this is key in optimizing our advertising campaigns.”
"Salesforce wasn’t built for product-led growth companies. The key to finding qualified leads across Zeplin’s millions of users is looking at product usage metrics. Without Hightouch, our account team is running blind."
“The idea is to create connections between artists and fans, strengthen those connections over time, and give as much context as possible.”