“There’s nothing more stressful than caring for a loved one. We need to be able to provide personalized support when and where they need it. Being armed with this information ahead of time makes for a better member experience.”

“The true value of the Composable CDP architecture is that we no longer have to rely on a black box. We have access to all of the rich insights living in our warehouse, and this is key in optimizing our advertising campaigns.”

“With the rapid end of 3rd-party cookies, we had to act quickly. Within 4-6 weeks under a POC, we were able to completely replace all of our existing audiences with first-party data using Hightouch.”

"The value is being able to pull in Salesforce, Marketo, Asana, NetSuite and Lever, and blend the data from historically separate departments together for analysis. With Hightouch we can then push it out to make sure that everyone's looking at the same metrics."

“We started to see a lot of issues when it came to scaling our previous data warehouse. We were spending too much time fine-tuning our workloads just so we could keep everything up and running.”

“Hightouch, Snowflake, and Fivetran are a force multiplier. Everyone is more effective with our new data stack. Word got out that we can send data from our data platform to just about anywhere and our business stakeholders have lined up.”

“Why reinvent the wheel when something has been done a thousand times? I don’t want anyone on my team doing something that has been done before if that can be avoided. Hightouch, Snowflake, and dbt have made my job so much easier.”

“We were looking for a solution that would allow us to scale how we process data and also enable future use cases. Azure Databricks gives us the flexibility to manipulate our data using the development language that is most suited for the job.”

“We can granularly target thousands of customers and surface specific information to specific users based on their historical data and their behavioral data. Doing this, we’ve been able to convert more leads and generate more revenue.”

“Every company wants to increase incremental revenue via customer loyalty, but the key to building super customers is personalization. That’s exactly what Hightouch unlocks for us–one platform to manage all of our customer data and one platform to orchestrate all of our campaigns.”

“In Hightouch, we invested in a capability that was easy to implement on our existing big data environments (Snowflake and Databricks) so we could avoid the extensive engineering work required to move data to a new environment or platform.”

“We’re syncing millions of records directly to SFMC every single day to orchestrate personalized journeys for the 65+ million members in our loyalty program. We’re powering thousands of audiences and over four billion emails every year, and that’s not even factoring in what we do across other channels.”

“We relied on a traditional CDP to sync events to our downstream destinations, but it was a black box. With Hightouch, we can join millions of events across our entire data stack directly in BigQuery.”

“Experimentation is critical to our business. At any point in time, we’re running 18 to 20 different A/B and personalization tests. With Hightouch, we’re able to bring critical insights into Optimizely that are not natively available. Hightouch is powering audiences or results for every one of our A/B tests.”

“The idea is to create connections between artists and fans, strengthen those connections over time, and give as much context as possible.”