43 Hightouch Testimonials

“Switching to Google Cloud Platform was a company-wide decision led by our CTO because we were using several Google tools. Our Growth teams benefited a lot from the migration due to BigQuery’s simplicity, flexibility, and ease of use.”

“The finance industry is really complex, so this makes implementing most SaaS solutions, and conventional CDPs in particular, a challenge. But with a thoughtful design and extensive use of Hightouch’s security features, an in-warehouse CDP can be configured to satisfy all privacy and regulatory requirements while still providing our marketers with state-of-the-art audience segmentation capabilities.”

"With a Product Led Growth company, users take action directly in your product, not on your website or through HubSpot forms. Data on those actions aren't sent to tools like HubSpot out of the box: we have to bend them to our will."

“In Hightouch, we invested in a capability that was easy to implement on our existing big data environments (Snowflake and Databricks) so we could avoid the extensive engineering work required to move data to a new environment or platform.”

“We’re syncing millions of records directly to SFMC every single day to orchestrate personalized journeys for the 65+ million members in our loyalty program. We’re powering thousands of audiences and over four billion emails every year, and that’s not even factoring in what we do across other channels.”

“Hightouch, Snowflake, and Fivetran are a force multiplier. Everyone is more effective with our new data stack. Word got out that we can send data from our data platform to just about anywhere and our business stakeholders have lined up.”

“Before Hightouch, I spent countless hours every month manually pulling CSVs to build and update audiences. The fact that Hightouch automatically syncs our data to any tool means I can spend my time actually testing and experimenting with new campaigns.”

“Snowflake plays a crucial role in our data management at WeightWatchers. The combination of Snowflake and Hightouch provides exceptional flexibility and security.”

“Stronger match rates equal better segmentation and targeting capabilities across all of our ad platforms. With our previous solution, we were always limited on what data we had access to, but with Hightouch, we can build audiences using first-party data in our warehouse and achieve higher match rates, which has greatly driven down our CPAs.”

“With Snowflake, any engineer who knows SQL can work in our data stack. We never have to worry about query performance, and we can join together all of our data sources. Without Snowflake, we wouldn’t have a single source of truth.”

"The value is being able to pull in Salesforce, Marketo, Asana, NetSuite and Lever, and blend the data from historically separate departments together for analysis. With Hightouch we can then push it out to make sure that everyone's looking at the same metrics."

“We wanted to make sure that we could offer the best platform experience to as many of our consumers as possible.”

“Behavioral data is the best indicator of intent. We don’t want to track stuff just for the sake of it. We’re more interested in summarizing behavior and using that to draw conclusions about customer intent.”

“Snowflake was an easy choice for us because it gives us granular control over our billing and infinite scalability. It’s powering everything we do at Heap, from analytics to activation to data sharing.”

"Unlike Zapier and CSV uploads, Hightouch lets you use any unique field as a primary key to match a HubSpot contact: we were no longer just restricted to a customer’s HubSpot ID. This was a game-changer for us to handle migrations and connect our financial data from multiple sources"