"As a seed stage company, we use a Northstar metric to move the needle on a big objective. Herald helps us balance that with day-to-day issues that crop up with our customers. It's easier to make them happy, and close the loop and let them know when we do things."

"We encourage anyone who receives customer feedback, including product managers, salespeople, engineers, etc. to post to that list. Product managers are especially encouraged to summarize their customer conversations since they do a lot of them, and their conversations are always focused in on new product development."