"We fiercely prioritize the users we take on. When we onboard one company, we don't just onboard one customer, we onboard 40, 60, or 80 customers. And to make their journey successful, each and every one of them needs to be a priority for us. And so we need to be selective in what kind of customers to partner with. We generally look for design partners before we start to add non-design partners. It's a ratio: for every four customers that we onboard, we look for a fifth customer that would be a design partner working with us."