"We used to post feedback to Slack and had conversations about it randomly. With Herald, our users can talk directly to all my teammates. That would never have been possible before, especially not as we grew."
"When a customer interacts with us, we assign it a category at high level and then a sub-category, which is very specific. Now there are about 200 different subcategories. So we're able to pull reports: How often did a customer write in Q1 asking to do this? We can get information that X happened 400 times, and Y happened 350 times in Q4. We can combine this with our cost-per-conversation model, and we can model the cost of each problem."












