"As a seed stage company, we use a Northstar metric to move the needle on a big objective. Herald helps us balance that with day-to-day issues that crop up with our customers. It's easier to make them happy, and close the loop and let them know when we do things."
"Many of our customers know multiple engineers on our team by name and vice versa. Our engineers will reach out and ask a customer for advice on something that we're building. They will do that without having to wait for me to suggest it."