“Before HappyOrNot, feedback was more qualitative, anecdotal and lacked statistical quality. Today, we can report real metrics confidently to a city official, a sponsor or even a constituent when asked how an event performed. These insights have also served to justify budgets for on-going and proposed activations.”

“With HappyOrNot, we know how our customers are doing — all day, every day, in all our locations. Real-time customer experience data helps us understand the direction we are headed to. We can react to certain observations immediately and use Analytics to help us with short and long-term development.”