“We've always known there was a passionate group of combat sports fans in the US. Year-on-year, we could see our metrics increasing organically there, and we knew there was a growing fan base. It was really about finding the right partner to take it to the next level in terms …
“The key features behind the success of this project were the speed of the research set up, deployment and results return, combined with the depth of information made easily accessible within the GWI platform.”
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