"AdMob has been hugely significant for our business. We save time and earn more, which allows us to invest in other areas. We have more capital to expand our operations. Without these benefits, we wouldn’t have had the same growth rate."

"The experience with AdMob native ads has been very positive. Native ads look better and helps improve user experience. Customizing the ads on Native Ads Express is very easy and the support from my AdMob account manager was first rate."

"In just three months of switching to AdMob, we saw impressive results across both earnings and resource time savings."

"When we’ve tried to scale our mobile ads on other networks, the quality of the leads dropped. That’s not the case when we deploy on a large scale with AdMob. The two words I would use to describe AdMob are quality and scale."

“With the introduction of the mobile API in Google Analytics, we are able to truly target by device, carrier, network, and creative, giving us the insight we need to effectively manage our CPA.”

"With Google AdMob and Firebase, we want to expand our ecosystem to reach the next 10M active users."

"If we hadn’t run this experiment, we would still be wondering what the impact of changing platforms might be. All the optimization efforts and options would have been very limited with the existing platform."

"AdMob offers a simple way to work with multiple ad partners to maximize fill rates and revenue, and we’ve seen a 30% to 40% bump in revenue since we started using mediation in AdMob. The way AdMob automatically optimizes across multiple ad networks is fantastic."

“AdMob has helped us transform our passion for apps into a growing business, rather than just a hobby, We couldn’t do this full-time without the consistent income AdMob provides.”

"There are a variety of formats that can extend the monetization value, but rewarded ads boost ad revenue without disturbing the user experience, and increase our IAP revenue."

"We rolled out smart segmentation in about a week, and the revenue ramped up within a month - a 30% increase in ad revenue to the first title we tried."

"We were very impressed by the in-app revenue generated by AdMob’s ad network."

"Using AdMob was a big success for us. Moving from waterfall mediation to bidding helped us to improve our overall revenue."

"I was expecting about a 10% increase because I thought well, how much would optimizing banners really affect the outcome? But in the end, it far exceeded my expectations."

"Our partnership with AdMob in our other titles was already strong. We have higher eCPMs with them, and the AdMob team helped a lot with rewarded ads adoption — so picking AdMob was an easy choice."