“AdMob has helped us transform our passion for apps into a growing business, rather than just a hobby, We couldn’t do this full-time without the consistent income AdMob provides.”

"AdMob has the highest fill rate and CPM compared to other ad platforms. I would encourage all developers to use AdMob in their free applications."

"The native ads from AdMob have been really rewarding and have been easy to set up and customize. They have greatly improved our ad revenue, while also delivering a very good user experience."

"We felt the positive impact of increased profits. The match rate is close to 100%, and I’m confident that we can deliver the ad space without waste."

"User engagement increased from 20 to 30 percent, while our fill rates rose to 99%. The adaptive banner eCPM increased more than 200% over the standard 320x50 banners, while offering the same great gaming experience. We're planning to implement this change in all of our games in the future. In …

"When we’ve tried to scale our mobile ads on other networks, the quality of the leads dropped. That’s not the case when we deploy on a large scale with AdMob. The two words I would use to describe AdMob are quality and scale."

“With the introduction of the mobile API in Google Analytics, we are able to truly target by device, carrier, network, and creative, giving us the insight we need to effectively manage our CPA.”

"A good part of our success is related to Google products like AdMob and Firebase. Over the years they have constantly helped us steadily increase our revenue."

"For a startup like ours, working with a trusted market leader with a predictable and consistent business model is crucial. Thanks to our ability to monetize with AdMob, Malang Studio can focus on what we enjoy: developing a quality app for users."

"Google is very, very important for our business. We look at them as an important, trusted partner."

"Rewarded ads have been a positive thing for Duolingo because they are a really easy way to give users a taste of a premium feature without having to actually pay."

"After testing AdMob rewarded ads seeing competitive CPMs, we’re excited to continue implementing them across more of our big-name titles. The rewarded ads deliver a clean user experience and competitive monetization performance — both important factors for our business."

"We chose AdMob’s rewarded ads because they offer the highest eCPM and the most seamless integration among all ad networks, with the ability to deliver impressions without crashing the game."

“Our team began exploring ways to provide a fun and fresh user experience while building up a healthy and long-term revenue system. The answer came with our second mobile game.”

"Ad revenue enabled us to make our apps free to use, opening us up to a much larger user base and allowing us to compete with other free apps. And we can finally start hiring and are looking for an ad operations specialist who can help us optimize our strategy …