"AdMob delivers extremely high fill rates – up to 99% in some cases, which other platforms simply cannot match. And the built-in mediation feature makes it convenient and effective to manage ads from several demand sources to maximize yield."
"The experience with AdMob native ads has been very positive. Native ads look better and helps improve user experience. Customizing the ads on Native Ads Express is very easy and the support from my AdMob account manager was first rate."
"Gaming app users are often exposed to in-app ads but when we also show them in-app purchase ads, we are able to convert some of them into paying users, which helps us generate more revenue overall."
"AdMob in-app purchase house ads have helped our team build confidence in the international market and in ourselves, and have supported the development of follow-up releases to our original games."
"We can rely on AdMob to serve our ads for maximum revenue, while we focus our efforts on making the product as good as it can possibly be."
"GungHo’s emphasis on trust and reliability is one of the big reasons we partnered with Google for ad monetization."
"As an ad-first-funded developer, our top priority is to optimize revenue. Lower eCPMs for banner ads can adversely impact our return on ad spend (ROAS), which is why we are always looking for new ways to drive revenue. When our AdMob partner manager approached us with this idea, we were excited to try it out."
"Google provided many valuable and actionable recommendations to help our business grow. The experiments helped us fine-tune our optimization framework so it could be replicated in our other titles."
"Google has created an amazing collaborative economy which creates a massive opportunity for people to reach a global audience with their ideas. I am extremely grateful for this opportunity and it has been the defining story of my life!"
"If we hadn’t run this experiment, we would still be wondering what the impact of changing platforms might be. All the optimization efforts and options would have been very limited with the existing platform."
"Using AdMob was a big success for us. Moving from waterfall mediation to bidding helped us to improve our overall revenue."
"Whenever we integrate and experiment with app open ads, 95% of the time, it wins."
"Doubling our ARPDAU and ads revenue with AdMob was an incredible result, and has changed our mindset about ad monetization. AdMob makes you feel like a valued partner, giving you consistent support and results. We use AdMob rewarded ads for all our launched games and plan to use it for our upcoming games."
"We rolled out smart segmentation in about a week, and the revenue ramped up within a month - a 30% increase in ad revenue to the first title we tried."
"For a startup like ours, working with a trusted market leader with a predictable and consistent business model is crucial. Thanks to our ability to monetize with AdMob, Malang Studio can focus on what we enjoy: developing a quality app for users."