"AdMob has been hugely significant for our business. We save time and earn more, which allows us to invest in other areas. We have more capital to expand our operations. Without these benefits, we wouldn’t have had the same growth rate."

“Definitely, in comparison to what we’ve used before, we were quite pleased with the setup, With the automatic eCPM optimization in the different countries, there were fewer layers that we had to delve into.”

"Switching to AdMob is definitely a win for us. It increased our in-app ad revenue while keeping our users happy."

"If we hadn’t run this experiment, we would still be wondering what the impact of changing platforms might be. All the optimization efforts and options would have been very limited with the existing platform."

“We were launching 200 or more campaigns through Google Ads, But it was very difficult to track all these campaigns and the revenue the acquired users were generating in the app.”

"The quality of the users we acquire is very important for us. That's something Google AdMob is definitely helping us to do."

"Whenever we integrate and experiment with app open ads, 95% of the time, it wins."

"In just three months of switching to AdMob, we saw impressive results across both earnings and resource time savings."

"For a startup like ours, working with a trusted market leader with a predictable and consistent business model is crucial. Thanks to our ability to monetize with AdMob, Malang Studio can focus on what we enjoy: developing a quality app for users."

"AdMob has the highest fill rate and CPM compared to other ad platforms. I would encourage all developers to use AdMob in their free applications."

"Google has created an amazing collaborative economy which creates a massive opportunity for people to reach a global audience with their ideas. I am extremely grateful for this opportunity and it has been the defining story of my life!"

"Rewarded ads have been a positive thing for Duolingo because they are a really easy way to give users a taste of a premium feature without having to actually pay."

"There are a variety of formats that can extend the monetization value, but rewarded ads boost ad revenue without disturbing the user experience, and increase our IAP revenue."

"Our biggest consideration for choosing AdMob was ease of implementation. AdMob turned out to be exactly the right solution for us."

"In-app ads are a great new revenue stream, It is very hard to find a way to improve user retention in the games, and rewarded ads are a really good way to do that.”