"With AdMob taking care of the revenue part, we can focus on doing the fun part , which is making great games for our users."
“Bidding and A/B testing are both powerful tools; but speaking from a long-term point of view, A/B testing is going to be the biggest gamechanger. To be able to quickly and easily test, and get guaranteed results is fantastic. We’ve loved the opportunity to learn and be a part of something cutting edge.”
"AdMob is by far our primary choice because it is a proven network with a broader reach than other ad networks. The result is higher gross revenues - which is what we’re after."
"Gaming app users are often exposed to in-app ads but when we also show them in-app purchase ads, we are able to convert some of them into paying users, which helps us generate more revenue overall."
"Whenever we integrate and experiment with app open ads, 95% of the time, it wins."
"AdMob delivers extremely high fill rates – up to 99% in some cases, which other platforms simply cannot match. And the built-in mediation feature makes it convenient and effective to manage ads from several demand sources to maximize yield."
"Rewarded ads have been a positive thing for Duolingo because they are a really easy way to give users a taste of a premium feature without having to actually pay."
"Ad revenue enabled us to make our apps free to use, opening us up to a much larger user base and allowing us to compete with other free apps. And we can finally start hiring and are looking for an ad operations specialist who can help us optimize our strategy even more."
"AdMob has the highest fill rate and CPM compared to other ad platforms. I would encourage all developers to use AdMob in their free applications."
“We are platform agnostic, but we’ve found it’s a lot easier to engage users with Google.”
"We can rely on AdMob to serve our ads for maximum revenue, while we focus our efforts on making the product as good as it can possibly be."
"After seeing the success of this format, we will be replicating it in other apps."
"Without requiring additional resources, SUD, Inc. was able to benefit from great performance with AdMob bidding."
"AdMob’s demand lifted our overall revenue, but ANO made sure we were getting the most out of all the other networks in our waterfall — ensuring that we were always benefiting fully from our ad inventory. We trust the tech and know we can set it up and it will still make an impact with minimal adjustments required, allowing us to focus on other business priorities."
"Our biggest consideration for choosing AdMob was ease of implementation. AdMob turned out to be exactly the right solution for us."