“We were launching 200 or more campaigns through Google Ads, But it was very difficult to track all these campaigns and the revenue the acquired users were generating in the app.”
“Traditional Chinese culture needs to be passed on in a way that fits with the changing world. With today’s mobile society, we thought it was only natural that we use apps as a way to enjoy traditional culture.”
"It was very eye-opening to see our AdMob CPMs outperform our other ad networks. Giving equal opportunity to all ad networks showed us that with AdMob we not only get a more efficient solution with better fill rates, but also keep higher CPMs."
"The biggest roadblock was convincing our development team that the new ad placement wouldn't be intrusive to the user experience or lower our reviews on the Play Store. We needed to prove to the team that introducing app open ads wouldn't negatively impact retention metrics, while providing a net positive in terms of revenue."
"Doubling our ARPDAU and ads revenue with AdMob was an incredible result, and has changed our mindset about ad monetization. AdMob makes you feel like a valued partner, giving you consistent support and results. We use AdMob rewarded ads for all our launched games and plan to use it for our upcoming games."
"AdMob is by far our primary choice because it is a proven network with a broader reach than other ad networks. The result is higher gross revenues - which is what we’re after."
"We’re very excited about bidding. Revenue and ARPDAU have grown 20% and 22% respectively, and climbing. The best part was that integration was simple, and we did not spend time managing the tool once it was implemented."
"Our biggest consideration for choosing AdMob was ease of implementation. AdMob turned out to be exactly the right solution for us."
"In-app ads are a great new revenue stream, It is very hard to find a way to improve user retention in the games, and rewarded ads are a really good way to do that.”
“Our team began exploring ways to provide a fun and fresh user experience while building up a healthy and long-term revenue system. The answer came with our second mobile game.”
"Google is very, very important for our business. We look at them as an important, trusted partner."
"We can rely on AdMob to serve our ads for maximum revenue, while we focus our efforts on making the product as good as it can possibly be."
"The quality of the users we acquire is very important for us. That's something Google AdMob is definitely helping us to do."
"We are very happy with the current interstitials implementation in The Cleaner. According to our Google Analytics metrics, we haven’t seen any decrease in retention at all since we introduced interstitials. In fact, we’ve seen retention go up slightly from 45% to 48%. We think this reflects the quality of the ad implementation in our product, as well as the quality of the ad targeting itself."
“Through Google Play, we’ve received over 15 million installs in the past year alone – far beyond any other store we’ve ever used for app distribution.”