"We chose AdMob’s rewarded ads because they offer the highest eCPM and the most seamless integration among all ad networks, with the ability to deliver impressions without crashing the game."

"This is only the beginning. Supercent is using bidding and App campaigns. Bidding through AdMob has been a great help in improving ad revenue because it allows us to fully utilize Google's powerful demand. Moreover, by using Google Ads' ARO campaigns, we have been able to attract users who are …

"After seeing the success of this format, we will be replicating it in other apps."

"After implementing rewarded ads, we received very good app reviews. We even received emails from users thanking us, telling us they loved the new option because they could now get the content for free."

"As an ad-first-funded developer, our top priority is to optimize revenue. Lower eCPMs for banner ads can adversely impact our return on ad spend (ROAS), which is why we are always looking for new ways to drive revenue. When our AdMob partner manager approached us with this idea, we were …

"AdMob in-app purchase house ads have helped our team build confidence in the international market and in ourselves, and have supported the development of follow-up releases to our original games."

"AdMob has a really nice user interface that allows you to easily manage the different placements and mediation groups, but also gives you control over what type of ads can be shown in your games."

“Definitely, in comparison to what we’ve used before, we were quite pleased with the setup, With the automatic eCPM optimization in the different countries, there were fewer layers that we had to delve into.”

"With bidding, you could still be able to increase revenue because you're not adding more ads, you're just increasing your eCPM by adding more ad networks."

"The biggest advantage of AdMob is the volume of advertisements available. AdMob enables us to leverage advertising traffic in any country in the world, any time of day, all year long. With AdMob, we can be sure that we will always be able to turn a profit on our ad …

"We finally know with accuracy what ads are being served. With AdMob controls, we can block accounts and categories serving inappropriate ads at scale and across different languages. In case something inappropriate is served, the Ad Review Center makes it easy to find the ad in question and quickly block …

"Without requiring additional resources, SUD, Inc. was able to benefit from great performance with AdMob bidding."

"If we hadn’t run this experiment, we would still be wondering what the impact of changing platforms might be. All the optimization efforts and options would have been very limited with the existing platform."

"AdMob delivers extremely high fill rates – up to 99% in some cases, which other platforms simply cannot match. And the built-in mediation feature makes it convenient and effective to manage ads from several demand sources to maximize yield."

"Implementing everything was straightforward and developing code for bidding was easy. Any time we ran into an issue, we got prompt, and detailed, feedback from the AdMob team."