"GungHo’s emphasis on trust and reliability is one of the big reasons we partnered with Google for ad monetization."

"With Google AdMob and Firebase, we want to expand our ecosystem to reach the next 10M active users."

"With AdMob taking care of the revenue part, we can focus on doing the fun part , which is making great games for our users."

“We strongly believe that in-app bidding is the only solution that benefits advertisers, publishers, and users. Even better, AdMob has a reputation that we trust, and that is the most important factor for us in business partnerships.”

"AdMob is a solid platform that is exceptionally easy to use. The AdMob income, which is substantial, started coming in right away. I was very surprised and pleased, especially because our marketing budget is zero today."

"AdMob is the foundation of our advertising efforts because it’s the industry leader. We trust the Google brand and their app advertising expertise."

"After seeing the success of this format, we will be replicating it in other apps."

"Ad revenue enabled us to make our apps free to use, opening us up to a much larger user base and allowing us to compete with other free apps. And we can finally start hiring and are looking for an ad operations specialist who can help us optimize our strategy …

"Gaming app users are often exposed to in-app ads but when we also show them in-app purchase ads, we are able to convert some of them into paying users, which helps us generate more revenue overall."

"Whenever we integrate and experiment with app open ads, 95% of the time, it wins."

“We were launching 200 or more campaigns through Google Ads, But it was very difficult to track all these campaigns and the revenue the acquired users were generating in the app.”

"The quality of the users we acquire is very important for us. That's something Google AdMob is definitely helping us to do."

"We discovered the AdMob network provided, by far, the best UX for rewarded video ads."

"I was expecting about a 10% increase because I thought well, how much would optimizing banners really affect the outcome? But in the end, it far exceeded my expectations."

"With bidding, you could still be able to increase revenue because you're not adding more ads, you're just increasing your eCPM by adding more ad networks."