“We actually did not observe any negative feedback about our rewarded ads. The team credits their success to the logic behind rewarded ads, saying “players control their game experience by choosing to watch rewarded video ads, which not only increases our game revenue, but also leads to a better experience …

"Our partnership with AdMob in our other titles was already strong. We have higher eCPMs with them, and the AdMob team helped a lot with rewarded ads adoption — so picking AdMob was an easy choice."

"Using AdMob was a big success for us. Moving from waterfall mediation to bidding helped us to improve our overall revenue."

"We were very impressed by the in-app revenue generated by AdMob’s ad network."

“We strongly believe that in-app bidding is the only solution that benefits advertisers, publishers, and users. Even better, AdMob has a reputation that we trust, and that is the most important factor for us in business partnerships.”

"The biggest roadblock was convincing our development team that the new ad placement wouldn't be intrusive to the user experience or lower our reviews on the Play Store. We needed to prove to the team that introducing app open ads wouldn't negatively impact retention metrics, while providing a net positive …

"I was expecting about a 10% increase because I thought well, how much would optimizing banners really affect the outcome? But in the end, it far exceeded my expectations."

"Google is very, very important for our business. We look at them as an important, trusted partner."

"User engagement increased from 20 to 30 percent, while our fill rates rose to 99%. The adaptive banner eCPM increased more than 200% over the standard 320x50 banners, while offering the same great gaming experience. We're planning to implement this change in all of our games in the future. In …

"AdMob has the highest fill rate and CPM compared to other ad platforms. I would encourage all developers to use AdMob in their free applications."

"The native ads from AdMob have been really rewarding and have been easy to set up and customize. They have greatly improved our ad revenue, while also delivering a very good user experience."

"When we used AdMob mediation, we found that ARPDAU increased 10% to 15%. That was very promising."

"We chose AdMob’s rewarded ads because they offer the highest eCPM and the most seamless integration among all ad networks, with the ability to deliver impressions without crashing the game."

"AdMob is able to provide advertiser demand in more than 200 countries for us. We have seen really competitive, consistently high CPMs from AdMob across a variety of formats — from text interstitials to rich media and video."

"With in-depth cooperation with AdMob, we referred to different solutions for different games. Also in this process, we kept learning to find the balance point between IAP and in-app advertising."