"Implementing smart segmentation was incredibly simple, taking no more than two hours. It’s great that AdMob can provide a solution that segments users like this -- no other ad network is offering something like smart segmentation."

"The quality of the users we acquire is very important for us. That's something Google AdMob is definitely helping us to do."

"We immediately saw positive results when we switched to the AdMob mediation platform. It was an easy transition and smooth for our team to implement, which was an important benefit, and we knew we would generate results with the AdMob platform."

"The native ads from AdMob have been really rewarding and have been easy to set up and customize. They have greatly improved our ad revenue, while also delivering a very good user experience."

"Rewarded ads have been a positive thing for Duolingo because they are a really easy way to give users a taste of a premium feature without having to actually pay."

"As an ad-first-funded developer, our top priority is to optimize revenue. Lower eCPMs for banner ads can adversely impact our return on ad spend (ROAS), which is why we are always looking for new ways to drive revenue. When our AdMob partner manager approached us with this idea, we were …

"AdMob is able to provide advertiser demand in more than 200 countries for us. We have seen really competitive, consistently high CPMs from AdMob across a variety of formats — from text interstitials to rich media and video."

"A good part of our success is related to Google products like AdMob and Firebase. Over the years they have constantly helped us steadily increase our revenue."

"We finally know with accuracy what ads are being served. With AdMob controls, we can block accounts and categories serving inappropriate ads at scale and across different languages. In case something inappropriate is served, the Ad Review Center makes it easy to find the ad in question and quickly block …

"AdMob mediation is a great example of how easy the AdMob API is to use, Enabling AdMob mediation was the easiest thing in the world. I changed one single component and had suddenly made the leap into mediation."

"This is only the beginning. Supercent is using bidding and App campaigns. Bidding through AdMob has been a great help in improving ad revenue because it allows us to fully utilize Google's powerful demand. Moreover, by using Google Ads' ARO campaigns, we have been able to attract users who are …

"AdMob has a really nice user interface that allows you to easily manage the different placements and mediation groups, but also gives you control over what type of ads can be shown in your games."

“Definitely, in comparison to what we’ve used before, we were quite pleased with the setup, With the automatic eCPM optimization in the different countries, there were fewer layers that we had to delve into.”

"We found that AdMob IAP ads are doing an awesome job converting non-payers to payers. Google algorithms & data can help us identify potential paying users and monetize them."

"Switching to AdMob is definitely a win for us. It increased our in-app ad revenue while keeping our users happy."