"The experience with AdMob native ads has been very positive. Native ads look better and helps improve user experience. Customizing the ads on Native Ads Express is very easy and the support from my AdMob account manager was first rate."

"Our backend was already entirely on Google, and we know Google has a strong reputation for great tech, but ultimately we felt that AdMob would have the most stable technology and take any risks off the table — so we felt comfortable moving forward."

“With the introduction of the mobile API in Google Analytics, we are able to truly target by device, carrier, network, and creative, giving us the insight we need to effectively manage our CPA.”

"The best part was how easy and straightforward it was to integrate the SDK. We wanted a quick solution that would give us high fill rates and competitive CPMs, while still serving quality ads — and we got all of that with AdMob."

“We actually did not observe any negative feedback about our rewarded ads. The team credits their success to the logic behind rewarded ads, saying “players control their game experience by choosing to watch rewarded video ads, which not only increases our game revenue, but also leads to a better experience …

"Google’s products and support have given me the opportunity to do what I love and start my own company."

"We felt the positive impact of increased profits. The match rate is close to 100%, and I’m confident that we can deliver the ad space without waste."

"AdMob is the foundation of our advertising efforts because it’s the industry leader. We trust the Google brand and their app advertising expertise."

"Implementing smart segmentation was incredibly simple, taking no more than two hours. It’s great that AdMob can provide a solution that segments users like this -- no other ad network is offering something like smart segmentation."

"AdMob offers a simple way to work with multiple ad partners to maximize fill rates and revenue, and we’ve seen a 30% to 40% bump in revenue since we started using mediation in AdMob. The way AdMob automatically optimizes across multiple ad networks is fantastic."

“AdMob has helped us transform our passion for apps into a growing business, rather than just a hobby, We couldn’t do this full-time without the consistent income AdMob provides.”

"The biggest roadblock was convincing our development team that the new ad placement wouldn't be intrusive to the user experience or lower our reviews on the Play Store. We needed to prove to the team that introducing app open ads wouldn't negatively impact retention metrics, while providing a net positive …

"Implementing everything was straightforward and developing code for bidding was easy. Any time we ran into an issue, we got prompt, and detailed, feedback from the AdMob team."

"We finally know with accuracy what ads are being served. With AdMob controls, we can block accounts and categories serving inappropriate ads at scale and across different languages. In case something inappropriate is served, the Ad Review Center makes it easy to find the ad in question and quickly block …

"We chose AdMob’s rewarded ads because they offer the highest eCPM and the most seamless integration among all ad networks, with the ability to deliver impressions without crashing the game."