“Through Google Play, we’ve received over 15 million installs in the past year alone – far beyond any other store we’ve ever used for app distribution.”

"The experience with AdMob native ads has been very positive. Native ads look better and helps improve user experience. Customizing the ads on Native Ads Express is very easy and the support from my AdMob account manager was first rate."

"AdMob smart segmentation helped us find the best opportunity to show an ad and, as a result, improve our retention metrics and overall business. Growing our day-one retention by 60% was a huge result for us."

"We discovered the AdMob network provided, by far, the best UX for rewarded video ads."

"With AdMob taking care of the revenue part, we can focus on doing the fun part , which is making great games for our users."

"We started running text, image, and video interstitials in late 2013, and we were amazed - we immediately began generating 10 to 20 times more revenue through AdMob."

"If we hadn’t run this experiment, we would still be wondering what the impact of changing platforms might be. All the optimization efforts and options would have been very limited with the existing platform."

"The native ads from AdMob have been really rewarding and have been easy to set up and customize. They have greatly improved our ad revenue, while also delivering a very good user experience."

"AdMob mediation is a great example of how easy the AdMob API is to use, Enabling AdMob mediation was the easiest thing in the world. I changed one single component and had suddenly made the leap into mediation."

"With in-depth cooperation with AdMob, we referred to different solutions for different games. Also in this process, we kept learning to find the balance point between IAP and in-app advertising."

"We’re very excited about bidding. Revenue and ARPDAU have grown 20% and 22% respectively, and climbing. The best part was that integration was simple, and we did not spend time managing the tool once it was implemented."

"We were very impressed by the in-app revenue generated by AdMob’s ad network."

"User engagement increased from 20 to 30 percent, while our fill rates rose to 99%. The adaptive banner eCPM increased more than 200% over the standard 320x50 banners, while offering the same great gaming experience. We're planning to implement this change in all of our games in the future. In …

"When we used AdMob mediation, we found that ARPDAU increased 10% to 15%. That was very promising."

"Google has created an amazing collaborative economy which creates a massive opportunity for people to reach a global audience with their ideas. I am extremely grateful for this opportunity and it has been the defining story of my life!"