"The biggest roadblock was convincing our development team that the new ad placement wouldn't be intrusive to the user experience or lower our reviews on the Play Store. We needed to prove to the team that introducing app open ads wouldn't negatively impact retention metrics, while providing a net positive …

“We actually did not observe any negative feedback about our rewarded ads. The team credits their success to the logic behind rewarded ads, saying “players control their game experience by choosing to watch rewarded video ads, which not only increases our game revenue, but also leads to a better experience …

"With in-depth cooperation with AdMob, we referred to different solutions for different games. Also in this process, we kept learning to find the balance point between IAP and in-app advertising."

"It was very eye-opening to see our AdMob CPMs outperform our other ad networks. Giving equal opportunity to all ad networks showed us that with AdMob we not only get a more efficient solution with better fill rates, but also keep higher CPMs."

"The best part was how easy and straightforward it was to integrate the SDK. We wanted a quick solution that would give us high fill rates and competitive CPMs, while still serving quality ads — and we got all of that with AdMob."

“We are platform agnostic, but we’ve found it’s a lot easier to engage users with Google.”

"This is only the beginning. Supercent is using bidding and App campaigns. Bidding through AdMob has been a great help in improving ad revenue because it allows us to fully utilize Google's powerful demand. Moreover, by using Google Ads' ARO campaigns, we have been able to attract users who are …

"AdMob is a solid platform that is exceptionally easy to use. The AdMob income, which is substantial, started coming in right away. I was very surprised and pleased, especially because our marketing budget is zero today."

"Google provided many valuable and actionable recommendations to help our business grow. The experiments helped us fine-tune our optimization framework so it could be replicated in our other titles."

"Partnering with the AdMob team has been a game-changer for our business. Their expertise and collaborative approach helped us optimize our monetization strategy, resulting in a significant increase in revenue while maintaining a high-quality user experience."

"We felt the positive impact of increased profits. The match rate is close to 100%, and I’m confident that we can deliver the ad space without waste."

"Google is very, very important for our business. We look at them as an important, trusted partner."

"Google makes it easy for us to develop and add new features to our products. We are very happy with what Google AdMob has enabled us to do."

“Traditional Chinese culture needs to be passed on in a way that fits with the changing world. With today’s mobile society, we thought it was only natural that we use apps as a way to enjoy traditional culture.”

"AdMob has been hugely significant for our business. We save time and earn more, which allows us to invest in other areas. We have more capital to expand our operations. Without these benefits, we wouldn’t have had the same growth rate."