"Ad revenue enabled us to make our apps free to use, opening us up to a much larger user base and allowing us to compete with other free apps. And we can finally start hiring and are looking for an ad operations specialist who can help us optimize our strategy …

"Partnering with the AdMob team has been a game-changer for our business. Their expertise and collaborative approach helped us optimize our monetization strategy, resulting in a significant increase in revenue while maintaining a high-quality user experience."

"AdMob has been hugely significant for our business. We save time and earn more, which allows us to invest in other areas. We have more capital to expand our operations. Without these benefits, we wouldn’t have had the same growth rate."

"We were very impressed by the in-app revenue generated by AdMob’s ad network."

"Google’s products and support have given me the opportunity to do what I love and start my own company."

"We’re very excited about bidding. Revenue and ARPDAU have grown 20% and 22% respectively, and climbing. The best part was that integration was simple, and we did not spend time managing the tool once it was implemented."

"Switching to AdMob is definitely a win for us. It increased our in-app ad revenue while keeping our users happy."

"We rolled out smart segmentation in about a week, and the revenue ramped up within a month - a 30% increase in ad revenue to the first title we tried."

"Gaming app users are often exposed to in-app ads but when we also show them in-app purchase ads, we are able to convert some of them into paying users, which helps us generate more revenue overall."

"Our team could never have grown to this size without AdMob. AdMob provides effective coverage as the world’s largest mobile platform while also delivering a great ad experience. As a growing game developer looking to boost revenue, Google has been a fantastic partner for us."

"We are very happy with the current interstitials implementation in The Cleaner. According to our Google Analytics metrics, we haven’t seen any decrease in retention at all since we introduced interstitials. In fact, we’ve seen retention go up slightly from 45% to 48%. We think this reflects the quality of …

“Through Google Play, we’ve received over 15 million installs in the past year alone – far beyond any other store we’ve ever used for app distribution.”

"After implementing rewarded ads, we received very good app reviews. We even received emails from users thanking us, telling us they loved the new option because they could now get the content for free."

"I was expecting about a 10% increase because I thought well, how much would optimizing banners really affect the outcome? But in the end, it far exceeded my expectations."

"After testing AdMob rewarded ads seeing competitive CPMs, we’re excited to continue implementing them across more of our big-name titles. The rewarded ads deliver a clean user experience and competitive monetization performance — both important factors for our business."