“With the introduction of the mobile API in Google Analytics, we are able to truly target by device, carrier, network, and creative, giving us the insight we need to effectively manage our CPA.”
“Bidding and A/B testing are both powerful tools; but speaking from a long-term point of view, A/B testing is going to be the biggest gamechanger. To be able to quickly and easily test, and get guaranteed results is fantastic. We’ve loved the opportunity to learn and be a part of something cutting edge.”
"After implementing rewarded ads, we received very good app reviews. We even received emails from users thanking us, telling us they loved the new option because they could now get the content for free."
"AdMob has been hugely significant for our business. We save time and earn more, which allows us to invest in other areas. We have more capital to expand our operations. Without these benefits, we wouldn’t have had the same growth rate."
"AdMob delivers extremely high fill rates – up to 99% in some cases, which other platforms simply cannot match. And the built-in mediation feature makes it convenient and effective to manage ads from several demand sources to maximize yield."
"We finally know with accuracy what ads are being served. With AdMob controls, we can block accounts and categories serving inappropriate ads at scale and across different languages. In case something inappropriate is served, the Ad Review Center makes it easy to find the ad in question and quickly block it and anything related to it."
"The experience with AdMob native ads has been very positive. Native ads look better and helps improve user experience. Customizing the ads on Native Ads Express is very easy and the support from my AdMob account manager was first rate."
"When we used AdMob mediation, we found that ARPDAU increased 10% to 15%. That was very promising."
"Whenever we integrate and experiment with app open ads, 95% of the time, it wins."
"We can rely on AdMob to serve our ads for maximum revenue, while we focus our efforts on making the product as good as it can possibly be."
"Doubling our ARPDAU and ads revenue with AdMob was an incredible result, and has changed our mindset about ad monetization. AdMob makes you feel like a valued partner, giving you consistent support and results. We use AdMob rewarded ads for all our launched games and plan to use it for our upcoming games."
"With in-depth cooperation with AdMob, we referred to different solutions for different games. Also in this process, we kept learning to find the balance point between IAP and in-app advertising."
"GungHo’s emphasis on trust and reliability is one of the big reasons we partnered with Google for ad monetization."
"We are very happy with the current interstitials implementation in The Cleaner. According to our Google Analytics metrics, we haven’t seen any decrease in retention at all since we introduced interstitials. In fact, we’ve seen retention go up slightly from 45% to 48%. We think this reflects the quality of the ad implementation in our product, as well as the quality of the ad targeting itself."
“Through Google Play, we’ve received over 15 million installs in the past year alone – far beyond any other store we’ve ever used for app distribution.”