"Ad revenue enabled us to make our apps free to use, opening us up to a much larger user base and allowing us to compete with other free apps. And we can finally start hiring and are looking for an ad operations specialist who can help us optimize our strategy …

"Google makes it easy for us to develop and add new features to our products. We are very happy with what Google AdMob has enabled us to do."

"AdMob in-app purchase house ads have helped our team build confidence in the international market and in ourselves, and have supported the development of follow-up releases to our original games."

"When we used AdMob mediation, we found that ARPDAU increased 10% to 15%. That was very promising."

"AdMob mediation is a great example of how easy the AdMob API is to use, Enabling AdMob mediation was the easiest thing in the world. I changed one single component and had suddenly made the leap into mediation."

"Rewarded ads have been a positive thing for Duolingo because they are a really easy way to give users a taste of a premium feature without having to actually pay."

“Our team began exploring ways to provide a fun and fresh user experience while building up a healthy and long-term revenue system. The answer came with our second mobile game.”

"In just three months of switching to AdMob, we saw impressive results across both earnings and resource time savings."

"Google is very, very important for our business. We look at them as an important, trusted partner."

"We felt the positive impact of increased profits. The match rate is close to 100%, and I’m confident that we can deliver the ad space without waste."

"We finally know with accuracy what ads are being served. With AdMob controls, we can block accounts and categories serving inappropriate ads at scale and across different languages. In case something inappropriate is served, the Ad Review Center makes it easy to find the ad in question and quickly block …

"Doubling our ARPDAU and ads revenue with AdMob was an incredible result, and has changed our mindset about ad monetization. AdMob makes you feel like a valued partner, giving you consistent support and results. We use AdMob rewarded ads for all our launched games and plan to use it for …

"Using AdMob was a big success for us. Moving from waterfall mediation to bidding helped us to improve our overall revenue."

“We were launching 200 or more campaigns through Google Ads, But it was very difficult to track all these campaigns and the revenue the acquired users were generating in the app.”

"The quality of the users we acquire is very important for us. That's something Google AdMob is definitely helping us to do."