"Implementing everything was straightforward and developing code for bidding was easy. Any time we ran into an issue, we got prompt, and detailed, feedback from the AdMob team."

"AdMob is by far our primary choice because it is a proven network with a broader reach than other ad networks. The result is higher gross revenues - which is what we’re after."

"AdMob is able to provide advertiser demand in more than 200 countries for us. We have seen really competitive, consistently high CPMs from AdMob across a variety of formats — from text interstitials to rich media and video."

"We rolled out smart segmentation in about a week, and the revenue ramped up within a month - a 30% increase in ad revenue to the first title we tried."

"It was very eye-opening to see our AdMob CPMs outperform our other ad networks. Giving equal opportunity to all ad networks showed us that with AdMob we not only get a more efficient solution with better fill rates, but also keep higher CPMs."

"We found that AdMob IAP ads are doing an awesome job converting non-payers to payers. Google algorithms & data can help us identify potential paying users and monetize them."

"After implementing rewarded ads, we received very good app reviews. We even received emails from users thanking us, telling us they loved the new option because they could now get the content for free."

"AdMob has the highest fill rate and CPM compared to other ad platforms. I would encourage all developers to use AdMob in their free applications."

"AdMob delivers extremely high fill rates – up to 99% in some cases, which other platforms simply cannot match. And the built-in mediation feature makes it convenient and effective to manage ads from several demand sources to maximize yield."

"AdMob is the foundation of our advertising efforts because it’s the industry leader. We trust the Google brand and their app advertising expertise."

“Our team began exploring ways to provide a fun and fresh user experience while building up a healthy and long-term revenue system. The answer came with our second mobile game.”

"AdMob offers a simple way to work with multiple ad partners to maximize fill rates and revenue, and we’ve seen a 30% to 40% bump in revenue since we started using mediation in AdMob. The way AdMob automatically optimizes across multiple ad networks is fantastic."

“AdMob has helped us transform our passion for apps into a growing business, rather than just a hobby, We couldn’t do this full-time without the consistent income AdMob provides.”

"AdMob smart segmentation helped us find the best opportunity to show an ad and, as a result, improve our retention metrics and overall business. Growing our day-one retention by 60% was a huge result for us."

"Rewarded ads have been a positive thing for Duolingo because they are a really easy way to give users a taste of a premium feature without having to actually pay."