"AdMob is able to provide advertiser demand in more than 200 countries for us. We have seen really competitive, consistently high CPMs from AdMob across a variety of formats — from text interstitials to rich media and video."

"With bidding, you could still be able to increase revenue because you're not adding more ads, you're just increasing your eCPM by adding more ad networks."

"After seeing the success of this format, we will be replicating it in other apps."

"Ad revenue enabled us to make our apps free to use, opening us up to a much larger user base and allowing us to compete with other free apps. And we can finally start hiring and are looking for an ad operations specialist who can help us optimize our strategy …

"Doubling our ARPDAU and ads revenue with AdMob was an incredible result, and has changed our mindset about ad monetization. AdMob makes you feel like a valued partner, giving you consistent support and results. We use AdMob rewarded ads for all our launched games and plan to use it for …

"AdMob delivers extremely high fill rates – up to 99% in some cases, which other platforms simply cannot match. And the built-in mediation feature makes it convenient and effective to manage ads from several demand sources to maximize yield."

"Google’s products and support have given me the opportunity to do what I love and start my own company."

"Implementing smart segmentation was incredibly simple, taking no more than two hours. It’s great that AdMob can provide a solution that segments users like this -- no other ad network is offering something like smart segmentation."

"AdMob is by far our primary choice because it is a proven network with a broader reach than other ad networks. The result is higher gross revenues - which is what we’re after."

"GungHo’s emphasis on trust and reliability is one of the big reasons we partnered with Google for ad monetization."

"The biggest advantage of AdMob is the volume of advertisements available. AdMob enables us to leverage advertising traffic in any country in the world, any time of day, all year long. With AdMob, we can be sure that we will always be able to turn a profit on our ad …

"Our biggest consideration for choosing AdMob was ease of implementation. AdMob turned out to be exactly the right solution for us."

"In-app ads are a great new revenue stream, It is very hard to find a way to improve user retention in the games, and rewarded ads are a really good way to do that.”

"Switching to AdMob is definitely a win for us. It increased our in-app ad revenue while keeping our users happy."

"We found that AdMob IAP ads are doing an awesome job converting non-payers to payers. Google algorithms & data can help us identify potential paying users and monetize them."