"After implementing rewarded ads, we received very good app reviews. We even received emails from users thanking us, telling us they loved the new option because they could now get the content for free."

"Google makes it easy for us to develop and add new features to our products. We are very happy with what Google AdMob has enabled us to do."

"When we’ve tried to scale our mobile ads on other networks, the quality of the leads dropped. That’s not the case when we deploy on a large scale with AdMob. The two words I would use to describe AdMob are quality and scale."

"The experience with AdMob native ads has been very positive. Native ads look better and helps improve user experience. Customizing the ads on Native Ads Express is very easy and the support from my AdMob account manager was first rate."

"I was expecting about a 10% increase because I thought well, how much would optimizing banners really affect the outcome? But in the end, it far exceeded my expectations."

"AdMob has the highest fill rate and CPM compared to other ad platforms. I would encourage all developers to use AdMob in their free applications."

"Google provided many valuable and actionable recommendations to help our business grow. The experiments helped us fine-tune our optimization framework so it could be replicated in our other titles."

"After seeing the success of this format, we will be replicating it in other apps."

"Our backend was already entirely on Google, and we know Google has a strong reputation for great tech, but ultimately we felt that AdMob would have the most stable technology and take any risks off the table — so we felt comfortable moving forward."

"We rolled out smart segmentation in about a week, and the revenue ramped up within a month - a 30% increase in ad revenue to the first title we tried."

"The biggest advantage of AdMob is the volume of advertisements available. AdMob enables us to leverage advertising traffic in any country in the world, any time of day, all year long. With AdMob, we can be sure that we will always be able to turn a profit on our ad …

"AdMob is by far our primary choice because it is a proven network with a broader reach than other ad networks. The result is higher gross revenues - which is what we’re after."

"If we hadn’t run this experiment, we would still be wondering what the impact of changing platforms might be. All the optimization efforts and options would have been very limited with the existing platform."

"AdMob in-app purchase house ads have helped our team build confidence in the international market and in ourselves, and have supported the development of follow-up releases to our original games."

"User engagement increased from 20 to 30 percent, while our fill rates rose to 99%. The adaptive banner eCPM increased more than 200% over the standard 320x50 banners, while offering the same great gaming experience. We're planning to implement this change in all of our games in the future. In …