"Our backend was already entirely on Google, and we know Google has a strong reputation for great tech, but ultimately we felt that AdMob would have the most stable technology and take any risks off the table — so we felt comfortable moving forward."

"Whenever we integrate and experiment with app open ads, 95% of the time, it wins."

"With Google AdMob and Firebase, we want to expand our ecosystem to reach the next 10M active users."

"It was very eye-opening to see our AdMob CPMs outperform our other ad networks. Giving equal opportunity to all ad networks showed us that with AdMob we not only get a more efficient solution with better fill rates, but also keep higher CPMs."

"We started running text, image, and video interstitials in late 2013, and we were amazed - we immediately began generating 10 to 20 times more revenue through AdMob."

"When we used AdMob mediation, we found that ARPDAU increased 10% to 15%. That was very promising."

“We are platform agnostic, but we’ve found it’s a lot easier to engage users with Google.”

"Google has created an amazing collaborative economy which creates a massive opportunity for people to reach a global audience with their ideas. I am extremely grateful for this opportunity and it has been the defining story of my life!"

"We immediately saw positive results when we switched to the AdMob mediation platform. It was an easy transition and smooth for our team to implement, which was an important benefit, and we knew we would generate results with the AdMob platform."

"After seeing the success of this format, we will be replicating it in other apps."

“Our team began exploring ways to provide a fun and fresh user experience while building up a healthy and long-term revenue system. The answer came with our second mobile game.”

"AdMob has a really nice user interface that allows you to easily manage the different placements and mediation groups, but also gives you control over what type of ads can be shown in your games."

“Definitely, in comparison to what we’ve used before, we were quite pleased with the setup, With the automatic eCPM optimization in the different countries, there were fewer layers that we had to delve into.”

"If we hadn’t run this experiment, we would still be wondering what the impact of changing platforms might be. All the optimization efforts and options would have been very limited with the existing platform."

"Implementing everything was straightforward and developing code for bidding was easy. Any time we ran into an issue, we got prompt, and detailed, feedback from the AdMob team."