"Whenever we integrate and experiment with app open ads, 95% of the time, it wins."

“We actually did not observe any negative feedback about our rewarded ads. The team credits their success to the logic behind rewarded ads, saying “players control their game experience by choosing to watch rewarded video ads, which not only increases our game revenue, but also leads to a better experience …

"As an ad-first-funded developer, our top priority is to optimize revenue. Lower eCPMs for banner ads can adversely impact our return on ad spend (ROAS), which is why we are always looking for new ways to drive revenue. When our AdMob partner manager approached us with this idea, we were …

"Rewarded ads have been a positive thing for Duolingo because they are a really easy way to give users a taste of a premium feature without having to actually pay."

"Without requiring additional resources, SUD, Inc. was able to benefit from great performance with AdMob bidding."

"Doubling our ARPDAU and ads revenue with AdMob was an incredible result, and has changed our mindset about ad monetization. AdMob makes you feel like a valued partner, giving you consistent support and results. We use AdMob rewarded ads for all our launched games and plan to use it for …

"AdMob is the foundation of our advertising efforts because it’s the industry leader. We trust the Google brand and their app advertising expertise."

"We are very happy with the current interstitials implementation in The Cleaner. According to our Google Analytics metrics, we haven’t seen any decrease in retention at all since we introduced interstitials. In fact, we’ve seen retention go up slightly from 45% to 48%. We think this reflects the quality of …

“Through Google Play, we’ve received over 15 million installs in the past year alone – far beyond any other store we’ve ever used for app distribution.”

"AdMob is by far our primary choice because it is a proven network with a broader reach than other ad networks. The result is higher gross revenues - which is what we’re after."

"This is only the beginning. Supercent is using bidding and App campaigns. Bidding through AdMob has been a great help in improving ad revenue because it allows us to fully utilize Google's powerful demand. Moreover, by using Google Ads' ARO campaigns, we have been able to attract users who are …

"After seeing the success of this format, we will be replicating it in other apps."

"Implementing everything was straightforward and developing code for bidding was easy. Any time we ran into an issue, we got prompt, and detailed, feedback from the AdMob team."

"AdMob mediation is a great example of how easy the AdMob API is to use, Enabling AdMob mediation was the easiest thing in the world. I changed one single component and had suddenly made the leap into mediation."

“We were launching 200 or more campaigns through Google Ads, But it was very difficult to track all these campaigns and the revenue the acquired users were generating in the app.”