"A good part of our success is related to Google products like AdMob and Firebase. Over the years they have constantly helped us steadily increase our revenue."

"We finally know with accuracy what ads are being served. With AdMob controls, we can block accounts and categories serving inappropriate ads at scale and across different languages. In case something inappropriate is served, the Ad Review Center makes it easy to find the ad in question and quickly block …

“We were launching 200 or more campaigns through Google Ads, But it was very difficult to track all these campaigns and the revenue the acquired users were generating in the app.”

"As an ad-first-funded developer, our top priority is to optimize revenue. Lower eCPMs for banner ads can adversely impact our return on ad spend (ROAS), which is why we are always looking for new ways to drive revenue. When our AdMob partner manager approached us with this idea, we were …

"There are a variety of formats that can extend the monetization value, but rewarded ads boost ad revenue without disturbing the user experience, and increase our IAP revenue."

"After testing AdMob rewarded ads seeing competitive CPMs, we’re excited to continue implementing them across more of our big-name titles. The rewarded ads deliver a clean user experience and competitive monetization performance — both important factors for our business."

"Partnering with the AdMob team has been a game-changer for our business. Their expertise and collaborative approach helped us optimize our monetization strategy, resulting in a significant increase in revenue while maintaining a high-quality user experience."

"We were very impressed by the in-app revenue generated by AdMob’s ad network."

"Google provided many valuable and actionable recommendations to help our business grow. The experiments helped us fine-tune our optimization framework so it could be replicated in our other titles."

"We chose AdMob’s rewarded ads because they offer the highest eCPM and the most seamless integration among all ad networks, with the ability to deliver impressions without crashing the game."

"When we’ve tried to scale our mobile ads on other networks, the quality of the leads dropped. That’s not the case when we deploy on a large scale with AdMob. The two words I would use to describe AdMob are quality and scale."

“With the introduction of the mobile API in Google Analytics, we are able to truly target by device, carrier, network, and creative, giving us the insight we need to effectively manage our CPA.”

"AdMob is a solid platform that is exceptionally easy to use. The AdMob income, which is substantial, started coming in right away. I was very surprised and pleased, especially because our marketing budget is zero today."

"Without requiring additional resources, SUD, Inc. was able to benefit from great performance with AdMob bidding."

"Switching to AdMob is definitely a win for us. It increased our in-app ad revenue while keeping our users happy."