"AdMob is the foundation of our advertising efforts because it’s the industry leader. We trust the Google brand and their app advertising expertise."

"The experience with AdMob native ads has been very positive. Native ads look better and helps improve user experience. Customizing the ads on Native Ads Express is very easy and the support from my AdMob account manager was first rate."

"Our partnership with AdMob in our other titles was already strong. We have higher eCPMs with them, and the AdMob team helped a lot with rewarded ads adoption — so picking AdMob was an easy choice."

"AdMob has the highest fill rate and CPM compared to other ad platforms. I would encourage all developers to use AdMob in their free applications."

"With bidding, you could still be able to increase revenue because you're not adding more ads, you're just increasing your eCPM by adding more ad networks."

"With in-depth cooperation with AdMob, we referred to different solutions for different games. Also in this process, we kept learning to find the balance point between IAP and in-app advertising."

"We immediately saw positive results when we switched to the AdMob mediation platform. It was an easy transition and smooth for our team to implement, which was an important benefit, and we knew we would generate results with the AdMob platform."

"AdMob’s demand lifted our overall revenue, but ANO made sure we were getting the most out of all the other networks in our waterfall — ensuring that we were always benefiting fully from our ad inventory. We trust the tech and know we can set it up and it will …

“We were launching 200 or more campaigns through Google Ads, But it was very difficult to track all these campaigns and the revenue the acquired users were generating in the app.”

"The quality of the users we acquire is very important for us. That's something Google AdMob is definitely helping us to do."

"Implementing smart segmentation was incredibly simple, taking no more than two hours. It’s great that AdMob can provide a solution that segments users like this -- no other ad network is offering something like smart segmentation."

"User engagement increased from 20 to 30 percent, while our fill rates rose to 99%. The adaptive banner eCPM increased more than 200% over the standard 320x50 banners, while offering the same great gaming experience. We're planning to implement this change in all of our games in the future. In …

"We chose AdMob’s rewarded ads because they offer the highest eCPM and the most seamless integration among all ad networks, with the ability to deliver impressions without crashing the game."

"AdMob in-app purchase house ads have helped our team build confidence in the international market and in ourselves, and have supported the development of follow-up releases to our original games."

"The best part was how easy and straightforward it was to integrate the SDK. We wanted a quick solution that would give us high fill rates and competitive CPMs, while still serving quality ads — and we got all of that with AdMob."