“With the introduction of the mobile API in Google Analytics, we are able to truly target by device, carrier, network, and creative, giving us the insight we need to effectively manage our CPA.”

"I was expecting about a 10% increase because I thought well, how much would optimizing banners really affect the outcome? But in the end, it far exceeded my expectations."

"AdMob is the foundation of our advertising efforts because it’s the industry leader. We trust the Google brand and their app advertising expertise."

"AdMob smart segmentation helped us find the best opportunity to show an ad and, as a result, improve our retention metrics and overall business. Growing our day-one retention by 60% was a huge result for us."

"We were very impressed by the in-app revenue generated by AdMob’s ad network."

"The best part was how easy and straightforward it was to integrate the SDK. We wanted a quick solution that would give us high fill rates and competitive CPMs, while still serving quality ads — and we got all of that with AdMob."

“We actually did not observe any negative feedback about our rewarded ads. The team credits their success to the logic behind rewarded ads, saying “players control their game experience by choosing to watch rewarded video ads, which not only increases our game revenue, but also leads to a better experience …

"GungHo’s emphasis on trust and reliability is one of the big reasons we partnered with Google for ad monetization."

"Switching to AdMob is definitely a win for us. It increased our in-app ad revenue while keeping our users happy."

“We were launching 200 or more campaigns through Google Ads, But it was very difficult to track all these campaigns and the revenue the acquired users were generating in the app.”

"The quality of the users we acquire is very important for us. That's something Google AdMob is definitely helping us to do."

"As an ad-first-funded developer, our top priority is to optimize revenue. Lower eCPMs for banner ads can adversely impact our return on ad spend (ROAS), which is why we are always looking for new ways to drive revenue. When our AdMob partner manager approached us with this idea, we were …

"We felt the positive impact of increased profits. The match rate is close to 100%, and I’m confident that we can deliver the ad space without waste."

"Without requiring additional resources, SUD, Inc. was able to benefit from great performance with AdMob bidding."

"With in-depth cooperation with AdMob, we referred to different solutions for different games. Also in this process, we kept learning to find the balance point between IAP and in-app advertising."