"We immediately saw positive results when we switched to the AdMob mediation platform. It was an easy transition and smooth for our team to implement, which was an important benefit, and we knew we would generate results with the AdMob platform."
“With the introduction of the mobile API in Google Analytics, we are able to truly target by device, carrier, network, and creative, giving us the insight we need to effectively manage our CPA.”
"The quality of the users we acquire is very important for us. That's something Google AdMob is definitely helping us to do."
"AdMob smart segmentation helped us find the best opportunity to show an ad and, as a result, improve our retention metrics and overall business. Growing our day-one retention by 60% was a huge result for us."
"After testing AdMob rewarded ads seeing competitive CPMs, we’re excited to continue implementing them across more of our big-name titles. The rewarded ads deliver a clean user experience and competitive monetization performance — both important factors for our business."
"Rewarded ads have been a positive thing for Duolingo because they are a really easy way to give users a taste of a premium feature without having to actually pay."
"I was expecting about a 10% increase because I thought well, how much would optimizing banners really affect the outcome? But in the end, it far exceeded my expectations."
"Google makes it easy for us to develop and add new features to our products. We are very happy with what Google AdMob has enabled us to do."
“Traditional Chinese culture needs to be passed on in a way that fits with the changing world. With today’s mobile society, we thought it was only natural that we use apps as a way to enjoy traditional culture.”
"We discovered the AdMob network provided, by far, the best UX for rewarded video ads."
"The biggest roadblock was convincing our development team that the new ad placement wouldn't be intrusive to the user experience or lower our reviews on the Play Store. We needed to prove to the team that introducing app open ads wouldn't negatively impact retention metrics, while providing a net positive in terms of revenue."
"Whenever we integrate and experiment with app open ads, 95% of the time, it wins."
"AdMob has been hugely significant for our business. We save time and earn more, which allows us to invest in other areas. We have more capital to expand our operations. Without these benefits, we wouldn’t have had the same growth rate."
"We are very happy with the current interstitials implementation in The Cleaner. According to our Google Analytics metrics, we haven’t seen any decrease in retention at all since we introduced interstitials. In fact, we’ve seen retention go up slightly from 45% to 48%. We think this reflects the quality of the ad implementation in our product, as well as the quality of the ad targeting itself."
“Through Google Play, we’ve received over 15 million installs in the past year alone – far beyond any other store we’ve ever used for app distribution.”