“We are platform agnostic, but we’ve found it’s a lot easier to engage users with Google.”

"Ad revenue enabled us to make our apps free to use, opening us up to a much larger user base and allowing us to compete with other free apps. And we can finally start hiring and are looking for an ad operations specialist who can help us optimize our strategy …

"After seeing the success of this format, we will be replicating it in other apps."

"Google provided many valuable and actionable recommendations to help our business grow. The experiments helped us fine-tune our optimization framework so it could be replicated in our other titles."

"AdMob is able to provide advertiser demand in more than 200 countries for us. We have seen really competitive, consistently high CPMs from AdMob across a variety of formats — from text interstitials to rich media and video."

"I was expecting about a 10% increase because I thought well, how much would optimizing banners really affect the outcome? But in the end, it far exceeded my expectations."

"Implementing smart segmentation was incredibly simple, taking no more than two hours. It’s great that AdMob can provide a solution that segments users like this -- no other ad network is offering something like smart segmentation."

"GungHo’s emphasis on trust and reliability is one of the big reasons we partnered with Google for ad monetization."

"As an ad-first-funded developer, our top priority is to optimize revenue. Lower eCPMs for banner ads can adversely impact our return on ad spend (ROAS), which is why we are always looking for new ways to drive revenue. When our AdMob partner manager approached us with this idea, we were …

"AdMob is the foundation of our advertising efforts because it’s the industry leader. We trust the Google brand and their app advertising expertise."

"We discovered the AdMob network provided, by far, the best UX for rewarded video ads."

"Google has created an amazing collaborative economy which creates a massive opportunity for people to reach a global audience with their ideas. I am extremely grateful for this opportunity and it has been the defining story of my life!"

"There are a variety of formats that can extend the monetization value, but rewarded ads boost ad revenue without disturbing the user experience, and increase our IAP revenue."

"After testing AdMob rewarded ads seeing competitive CPMs, we’re excited to continue implementing them across more of our big-name titles. The rewarded ads deliver a clean user experience and competitive monetization performance — both important factors for our business."

“Our team began exploring ways to provide a fun and fresh user experience while building up a healthy and long-term revenue system. The answer came with our second mobile game.”