"Using AdMob was a big success for us. Moving from waterfall mediation to bidding helped us to improve our overall revenue."

"AdMob mediation and bidding is very easy to apply, implement, and integrate. It lets us focus more of our efforts on our products and expansion."

"I was expecting about a 10% increase because I thought well, how much would optimizing banners really affect the outcome? But in the end, it far exceeded my expectations."

"AdMob is the foundation of our advertising efforts because it’s the industry leader. We trust the Google brand and their app advertising expertise."

"As an ad-first-funded developer, our top priority is to optimize revenue. Lower eCPMs for banner ads can adversely impact our return on ad spend (ROAS), which is why we are always looking for new ways to drive revenue. When our AdMob partner manager approached us with this idea, we were …

"Our biggest consideration for choosing AdMob was ease of implementation. AdMob turned out to be exactly the right solution for us."

"In-app ads are a great new revenue stream, It is very hard to find a way to improve user retention in the games, and rewarded ads are a really good way to do that.”

"Our backend was already entirely on Google, and we know Google has a strong reputation for great tech, but ultimately we felt that AdMob would have the most stable technology and take any risks off the table — so we felt comfortable moving forward."

"For a startup like ours, working with a trusted market leader with a predictable and consistent business model is crucial. Thanks to our ability to monetize with AdMob, Malang Studio can focus on what we enjoy: developing a quality app for users."

"AdMob’s demand lifted our overall revenue, but ANO made sure we were getting the most out of all the other networks in our waterfall — ensuring that we were always benefiting fully from our ad inventory. We trust the tech and know we can set it up and it will …

"A good part of our success is related to Google products like AdMob and Firebase. Over the years they have constantly helped us steadily increase our revenue."

"With AdMob taking care of the revenue part, we can focus on doing the fun part , which is making great games for our users."

“Bidding and A/B testing are both powerful tools; but speaking from a long-term point of view, A/B testing is going to be the biggest gamechanger. To be able to quickly and easily test, and get guaranteed results is fantastic. We’ve loved the opportunity to learn and be a part of …

"We discovered the AdMob network provided, by far, the best UX for rewarded video ads."

"We can rely on AdMob to serve our ads for maximum revenue, while we focus our efforts on making the product as good as it can possibly be."