"After testing AdMob rewarded ads seeing competitive CPMs, we’re excited to continue implementing them across more of our big-name titles. The rewarded ads deliver a clean user experience and competitive monetization performance — both important factors for our business."

"Our backend was already entirely on Google, and we know Google has a strong reputation for great tech, but ultimately we felt that AdMob would have the most stable technology and take any risks off the table — so we felt comfortable moving forward."

"The quality of the users we acquire is very important for us. That's something Google AdMob is definitely helping us to do."

"We are very happy with the current interstitials implementation in The Cleaner. According to our Google Analytics metrics, we haven’t seen any decrease in retention at all since we introduced interstitials. In fact, we’ve seen retention go up slightly from 45% to 48%. We think this reflects the quality of …

“Through Google Play, we’ve received over 15 million installs in the past year alone – far beyond any other store we’ve ever used for app distribution.”

"With in-depth cooperation with AdMob, we referred to different solutions for different games. Also in this process, we kept learning to find the balance point between IAP and in-app advertising."

"The biggest roadblock was convincing our development team that the new ad placement wouldn't be intrusive to the user experience or lower our reviews on the Play Store. We needed to prove to the team that introducing app open ads wouldn't negatively impact retention metrics, while providing a net positive …

"AdMob mediation and bidding is very easy to apply, implement, and integrate. It lets us focus more of our efforts on our products and expansion."

"We discovered the AdMob network provided, by far, the best UX for rewarded video ads."

"With Google AdMob and Firebase, we want to expand our ecosystem to reach the next 10M active users."

"AdMob mediation is a great example of how easy the AdMob API is to use, Enabling AdMob mediation was the easiest thing in the world. I changed one single component and had suddenly made the leap into mediation."

"After implementing rewarded ads, we received very good app reviews. We even received emails from users thanking us, telling us they loved the new option because they could now get the content for free."

"When we used AdMob mediation, we found that ARPDAU increased 10% to 15%. That was very promising."

"It was very eye-opening to see our AdMob CPMs outperform our other ad networks. Giving equal opportunity to all ad networks showed us that with AdMob we not only get a more efficient solution with better fill rates, but also keep higher CPMs."

"Google is very, very important for our business. We look at them as an important, trusted partner."