"AdMob offers a simple way to work with multiple ad partners to maximize fill rates and revenue, and we’ve seen a 30% to 40% bump in revenue since we started using mediation in AdMob. The way AdMob automatically optimizes across multiple ad networks is fantastic."

“Traditional Chinese culture needs to be passed on in a way that fits with the changing world. With today’s mobile society, we thought it was only natural that we use apps as a way to enjoy traditional culture.”

"We finally know with accuracy what ads are being served. With AdMob controls, we can block accounts and categories serving inappropriate ads at scale and across different languages. In case something inappropriate is served, the Ad Review Center makes it easy to find the ad in question and quickly block …

"We felt the positive impact of increased profits. The match rate is close to 100%, and I’m confident that we can deliver the ad space without waste."

"There are a variety of formats that can extend the monetization value, but rewarded ads boost ad revenue without disturbing the user experience, and increase our IAP revenue."

"We were very impressed by the in-app revenue generated by AdMob’s ad network."

“Our team began exploring ways to provide a fun and fresh user experience while building up a healthy and long-term revenue system. The answer came with our second mobile game.”

"After testing AdMob rewarded ads seeing competitive CPMs, we’re excited to continue implementing them across more of our big-name titles. The rewarded ads deliver a clean user experience and competitive monetization performance — both important factors for our business."

"After implementing rewarded ads, we received very good app reviews. We even received emails from users thanking us, telling us they loved the new option because they could now get the content for free."

"When we used AdMob mediation, we found that ARPDAU increased 10% to 15%. That was very promising."

"Google makes it easy for us to develop and add new features to our products. We are very happy with what Google AdMob has enabled us to do."

"Switching to AdMob is definitely a win for us. It increased our in-app ad revenue while keeping our users happy."

“Bidding and A/B testing are both powerful tools; but speaking from a long-term point of view, A/B testing is going to be the biggest gamechanger. To be able to quickly and easily test, and get guaranteed results is fantastic. We’ve loved the opportunity to learn and be a part of …

"We started running text, image, and video interstitials in late 2013, and we were amazed - we immediately began generating 10 to 20 times more revenue through AdMob."

"AdMob is able to provide advertiser demand in more than 200 countries for us. We have seen really competitive, consistently high CPMs from AdMob across a variety of formats — from text interstitials to rich media and video."