"Our biggest consideration for choosing AdMob was ease of implementation. AdMob turned out to be exactly the right solution for us."

"AdMob mediation and bidding is very easy to apply, implement, and integrate. It lets us focus more of our efforts on our products and expansion."

“We are platform agnostic, but we’ve found it’s a lot easier to engage users with Google.”

"User engagement increased from 20 to 30 percent, while our fill rates rose to 99%. The adaptive banner eCPM increased more than 200% over the standard 320x50 banners, while offering the same great gaming experience. We're planning to implement this change in all of our games in the future. In …

"There are a variety of formats that can extend the monetization value, but rewarded ads boost ad revenue without disturbing the user experience, and increase our IAP revenue."

"AdMob is by far our primary choice because it is a proven network with a broader reach than other ad networks. The result is higher gross revenues - which is what we’re after."

"When we used AdMob mediation, we found that ARPDAU increased 10% to 15%. That was very promising."

"As an ad-first-funded developer, our top priority is to optimize revenue. Lower eCPMs for banner ads can adversely impact our return on ad spend (ROAS), which is why we are always looking for new ways to drive revenue. When our AdMob partner manager approached us with this idea, we were …

"The best part was how easy and straightforward it was to integrate the SDK. We wanted a quick solution that would give us high fill rates and competitive CPMs, while still serving quality ads — and we got all of that with AdMob."

“We actually did not observe any negative feedback about our rewarded ads. The team credits their success to the logic behind rewarded ads, saying “players control their game experience by choosing to watch rewarded video ads, which not only increases our game revenue, but also leads to a better experience …

"We found that AdMob IAP ads are doing an awesome job converting non-payers to payers. Google algorithms & data can help us identify potential paying users and monetize them."

"AdMob is a solid platform that is exceptionally easy to use. The AdMob income, which is substantial, started coming in right away. I was very surprised and pleased, especially because our marketing budget is zero today."

"This is only the beginning. Supercent is using bidding and App campaigns. Bidding through AdMob has been a great help in improving ad revenue because it allows us to fully utilize Google's powerful demand. Moreover, by using Google Ads' ARO campaigns, we have been able to attract users who are …

"After testing AdMob rewarded ads seeing competitive CPMs, we’re excited to continue implementing them across more of our big-name titles. The rewarded ads deliver a clean user experience and competitive monetization performance — both important factors for our business."

"With Google AdMob and Firebase, we want to expand our ecosystem to reach the next 10M active users."