"AdMob has the highest fill rate and CPM compared to other ad platforms. I would encourage all developers to use AdMob in their free applications."

"If we hadn’t run this experiment, we would still be wondering what the impact of changing platforms might be. All the optimization efforts and options would have been very limited with the existing platform."

"We were very impressed by the in-app revenue generated by AdMob’s ad network."

"Our partnership with AdMob in our other titles was already strong. We have higher eCPMs with them, and the AdMob team helped a lot with rewarded ads adoption — so picking AdMob was an easy choice."

"The native ads from AdMob have been really rewarding and have been easy to set up and customize. They have greatly improved our ad revenue, while also delivering a very good user experience."

"This is only the beginning. Supercent is using bidding and App campaigns. Bidding through AdMob has been a great help in improving ad revenue because it allows us to fully utilize Google's powerful demand. Moreover, by using Google Ads' ARO campaigns, we have been able to attract users who are …

"Google’s products and support have given me the opportunity to do what I love and start my own company."

"AdMob is able to provide advertiser demand in more than 200 countries for us. We have seen really competitive, consistently high CPMs from AdMob across a variety of formats — from text interstitials to rich media and video."

"GungHo’s emphasis on trust and reliability is one of the big reasons we partnered with Google for ad monetization."

"AdMob mediation is a great example of how easy the AdMob API is to use, Enabling AdMob mediation was the easiest thing in the world. I changed one single component and had suddenly made the leap into mediation."

"For a startup like ours, working with a trusted market leader with a predictable and consistent business model is crucial. Thanks to our ability to monetize with AdMob, Malang Studio can focus on what we enjoy: developing a quality app for users."

"We chose AdMob’s rewarded ads because they offer the highest eCPM and the most seamless integration among all ad networks, with the ability to deliver impressions without crashing the game."

"We felt the positive impact of increased profits. The match rate is close to 100%, and I’m confident that we can deliver the ad space without waste."

"The biggest advantage of AdMob is the volume of advertisements available. AdMob enables us to leverage advertising traffic in any country in the world, any time of day, all year long. With AdMob, we can be sure that we will always be able to turn a profit on our ad …

"Whenever we integrate and experiment with app open ads, 95% of the time, it wins."