“We were launching 200 or more campaigns through Google Ads, But it was very difficult to track all these campaigns and the revenue the acquired users were generating in the app.”

"AdMob smart segmentation helped us find the best opportunity to show an ad and, as a result, improve our retention metrics and overall business. Growing our day-one retention by 60% was a huge result for us."

“We actually did not observe any negative feedback about our rewarded ads. The team credits their success to the logic behind rewarded ads, saying “players control their game experience by choosing to watch rewarded video ads, which not only increases our game revenue, but also leads to a better experience …

"With Google AdMob and Firebase, we want to expand our ecosystem to reach the next 10M active users."

"Our team could never have grown to this size without AdMob. AdMob provides effective coverage as the world’s largest mobile platform while also delivering a great ad experience. As a growing game developer looking to boost revenue, Google has been a fantastic partner for us."

"Switching to AdMob is definitely a win for us. It increased our in-app ad revenue while keeping our users happy."

"Google is very, very important for our business. We look at them as an important, trusted partner."

"Google provided many valuable and actionable recommendations to help our business grow. The experiments helped us fine-tune our optimization framework so it could be replicated in our other titles."

"We’re very excited about bidding. Revenue and ARPDAU have grown 20% and 22% respectively, and climbing. The best part was that integration was simple, and we did not spend time managing the tool once it was implemented."

"AdMob delivers extremely high fill rates – up to 99% in some cases, which other platforms simply cannot match. And the built-in mediation feature makes it convenient and effective to manage ads from several demand sources to maximize yield."

"The experience with AdMob native ads has been very positive. Native ads look better and helps improve user experience. Customizing the ads on Native Ads Express is very easy and the support from my AdMob account manager was first rate."

"Partnering with the AdMob team has been a game-changer for our business. Their expertise and collaborative approach helped us optimize our monetization strategy, resulting in a significant increase in revenue while maintaining a high-quality user experience."

"This is only the beginning. Supercent is using bidding and App campaigns. Bidding through AdMob has been a great help in improving ad revenue because it allows us to fully utilize Google's powerful demand. Moreover, by using Google Ads' ARO campaigns, we have been able to attract users who are …

"AdMob mediation is a great example of how easy the AdMob API is to use, Enabling AdMob mediation was the easiest thing in the world. I changed one single component and had suddenly made the leap into mediation."

"AdMob in-app purchase house ads have helped our team build confidence in the international market and in ourselves, and have supported the development of follow-up releases to our original games."