"User engagement increased from 20 to 30 percent, while our fill rates rose to 99%. The adaptive banner eCPM increased more than 200% over the standard 320x50 banners, while offering the same great gaming experience. We're planning to implement this change in all of our games in the future. In …

"We immediately saw positive results when we switched to the AdMob mediation platform. It was an easy transition and smooth for our team to implement, which was an important benefit, and we knew we would generate results with the AdMob platform."

"AdMob mediation and bidding is very easy to apply, implement, and integrate. It lets us focus more of our efforts on our products and expansion."

"As an ad-first-funded developer, our top priority is to optimize revenue. Lower eCPMs for banner ads can adversely impact our return on ad spend (ROAS), which is why we are always looking for new ways to drive revenue. When our AdMob partner manager approached us with this idea, we were …

"We found that AdMob IAP ads are doing an awesome job converting non-payers to payers. Google algorithms & data can help us identify potential paying users and monetize them."

"With AdMob taking care of the revenue part, we can focus on doing the fun part , which is making great games for our users."

"Implementing everything was straightforward and developing code for bidding was easy. Any time we ran into an issue, we got prompt, and detailed, feedback from the AdMob team."

"AdMob is the foundation of our advertising efforts because it’s the industry leader. We trust the Google brand and their app advertising expertise."

"With in-depth cooperation with AdMob, we referred to different solutions for different games. Also in this process, we kept learning to find the balance point between IAP and in-app advertising."

"Our team could never have grown to this size without AdMob. AdMob provides effective coverage as the world’s largest mobile platform while also delivering a great ad experience. As a growing game developer looking to boost revenue, Google has been a fantastic partner for us."

"It was very eye-opening to see our AdMob CPMs outperform our other ad networks. Giving equal opportunity to all ad networks showed us that with AdMob we not only get a more efficient solution with better fill rates, but also keep higher CPMs."

"AdMob is by far our primary choice because it is a proven network with a broader reach than other ad networks. The result is higher gross revenues - which is what we’re after."

"Our biggest consideration for choosing AdMob was ease of implementation. AdMob turned out to be exactly the right solution for us."

"In-app ads are a great new revenue stream, It is very hard to find a way to improve user retention in the games, and rewarded ads are a really good way to do that.”

"We finally know with accuracy what ads are being served. With AdMob controls, we can block accounts and categories serving inappropriate ads at scale and across different languages. In case something inappropriate is served, the Ad Review Center makes it easy to find the ad in question and quickly block …