"We chose AdMob’s rewarded ads because they offer the highest eCPM and the most seamless integration among all ad networks, with the ability to deliver impressions without crashing the game."

"The experience with AdMob native ads has been very positive. Native ads look better and helps improve user experience. Customizing the ads on Native Ads Express is very easy and the support from my AdMob account manager was first rate."

“Definitely, in comparison to what we’ve used before, we were quite pleased with the setup, With the automatic eCPM optimization in the different countries, there were fewer layers that we had to delve into.”

"Gaming app users are often exposed to in-app ads but when we also show them in-app purchase ads, we are able to convert some of them into paying users, which helps us generate more revenue overall."

"After seeing the success of this format, we will be replicating it in other apps."

"AdMob mediation is a great example of how easy the AdMob API is to use, Enabling AdMob mediation was the easiest thing in the world. I changed one single component and had suddenly made the leap into mediation."

"Whenever we integrate and experiment with app open ads, 95% of the time, it wins."

"In just three months of switching to AdMob, we saw impressive results across both earnings and resource time savings."

"This is only the beginning. Supercent is using bidding and App campaigns. Bidding through AdMob has been a great help in improving ad revenue because it allows us to fully utilize Google's powerful demand. Moreover, by using Google Ads' ARO campaigns, we have been able to attract users who are …

"Switching to AdMob is definitely a win for us. It increased our in-app ad revenue while keeping our users happy."

"User engagement increased from 20 to 30 percent, while our fill rates rose to 99%. The adaptive banner eCPM increased more than 200% over the standard 320x50 banners, while offering the same great gaming experience. We're planning to implement this change in all of our games in the future. In …

"A good part of our success is related to Google products like AdMob and Firebase. Over the years they have constantly helped us steadily increase our revenue."

"Using AdMob was a big success for us. Moving from waterfall mediation to bidding helped us to improve our overall revenue."

"AdMob has a really nice user interface that allows you to easily manage the different placements and mediation groups, but also gives you control over what type of ads can be shown in your games."

"As an ad-first-funded developer, our top priority is to optimize revenue. Lower eCPMs for banner ads can adversely impact our return on ad spend (ROAS), which is why we are always looking for new ways to drive revenue. When our AdMob partner manager approached us with this idea, we were …