“We have found that Feedback Loop has been really invaluable. It really helped open our eyes to just how valuable it is to get a pulse check from customers really early on. Because insurance is such an intangible, almost psychological product, understanding how people think is really critical.”

“Feedback Loop gave us the ability to scale. It has some remarkable capabilities. Because it doesn’t require our teams to be research professionals and know how to write a good screener or survey, it doesn’t have to have them create the user stimulus. Although if they have it, they can …