Feedback Loop is the agile research platform for rapid consumer feedback. Farmers Insurance, Humana, Lending Tree, Uber and Fortune 500 companies trust Feedback Loop to bring the voice of the consumer into critical market decisions. Founded as Alpha in 2014, Feedback Loop is headquartered in New York City and backed by Crosslink Capital, Spider Capital, and Calibrate Ventures.
“We have found that Feedback Loop has been really invaluable. It really helped open our eyes to just how valuable it is to get a pulse check from customers really early on. Because insurance is such an intangible, almost psychological product, understanding how people think is really critical.”




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