Feedback Loop is the agile research platform for rapid consumer feedback. Farmers Insurance, Humana, Lending Tree, Uber and Fortune 500 companies trust Feedback Loop to bring the voice of the consumer into critical market decisions. Founded as Alpha in 2014, Feedback Loop is headquartered in New York City and backed by Crosslink Capital, Spider Capital, and Calibrate Ventures.
“Being able to use Feedback Loop to take concepts, refine them, and iterate on them in a quicker, faster way [allows us] to then keep moving as we’re thinking about the user product development life cycle model where we are validating ideas and moving them forward in the funnel.”




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