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    Ruler Analytics phone tracking works by overriding the phone number on your website and replacing it with a unique phone number for each individual visitor. When the number iscalled the call is sent to your original number. Each time a new visitor lands on the website the phone number is changed by Ruler accordingly.

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    Wicked Reports is a marketing analytics company that provides subscription-based, actionable reports on marketing results at each stage of the customer’s journey from first click to sale. It is the only company that can accurately tie marketing programs to real sales by identifying the correct last click before purchase.